diff --git a/README.md b/README.md
index e7505291..146b27f6 100644
--- a/README.md
+++ b/README.md
@@ -1,52 +1,50 @@
 [![Build Status](https://travis-ci.org/jelmer/dulwich.png?branch=master)](https://travis-ci.org/jelmer/dulwich)
 
 This is the Dulwich project.
 
 It aims to provide an interface to git repos (both local and remote) that
 doesn't call out to git directly but instead uses pure Python.
 
-Main website: https://www.dulwich.io/
+**Main website**: [www.dulwich.io](https://www.dulwich.io/)
 
-License: Apache License, version 2 or GNU General Public License, version 2 or later.
+**License**: Apache License, version 2 or GNU General Public License, version 2 or later.
 
 The project is named after the part of London that Mr. and Mrs. Git live in
 in the particular Monty Python sketch.
 
 Installation
 ------------
 
 By default, Dulwich' setup.py will attempt to build and install the optional C
 extensions. The reason for this is that they significantly improve the performance
 since some low-level operations that are executed often are much slower in CPython.
 
 If you don't want to install the C bindings, specify the --pure argument to setup.py::
 
     $ python setup.py --pure install
 
 or if you are installing from pip::
 
     $ pip install dulwich --global-option="--pure"
 
 Further documentation
 ---------------------
 
-The dulwich documentation can be found in doc/ and on the web:
+The dulwich documentation can be found in doc/ and
+[on the web](https://www.dulwich.io/docs/).
 
-https://www.dulwich.io/docs/
-
-The API reference can be generated using pydoctor, by running "make pydoctor", or on the web:
-
-https://www.dulwich.io/apidocs
+The API reference can be generated using pydoctor, by running "make pydoctor",
+or [on the web](https://www.dulwich.io/apidocs).
 
 Help
 ----
 
-There is a #dulwich IRC channel on Freenode, and
+There is a *#dulwich* IRC channel on the [Freenode](https://www.freenode.net/), and
 [dulwich-announce](https://groups.google.com/forum/#!forum/dulwich-announce)
-and [dulwich-discuss](https://groups.google.com/forum/#!forum/dulwich-announce)
+and [dulwich-discuss](https://groups.google.com/forum/#!forum/dulwich-discuss)
 mailing lists.
 
 Supported versions of Python
 ----------------------------
 
 At the moment, Dulwich supports (and is tested on) CPython 2.7, 3.4, 3.5 and Pypy.