diff --git a/common/modules/principles-compact.org b/common/modules/principles-compact.org
index e489fde..ca2dd49 100644
--- a/common/modules/principles-compact.org
+++ b/common/modules/principles-compact.org
@@ -1,71 +1,106 @@
 #+COLUMNS: %40ITEM %10BEAMER_env(Env) %9BEAMER_envargs(Env Args) %10BEAMER_act(Act) %4BEAMER_col(Col) %10BEAMER_extra(Extra) %8BEAMER_opt(Opt)
 #+INCLUDE: "prelude.org" :minlevel 1
 * Principles/status
   :PROPERTIES:
   :CUSTOM_ID: main
   :END:
 ** Our principles \hfill iPres 2017 - \url{http://bit.ly/swhpaper}
   :PROPERTIES:
   :CUSTOM_ID: principlesstatus
   :END:
 #+latex: \begin{center}
 #+ATTR_LATEX: :width .7\linewidth
 file:SWH-as-foundation-slim.png
 #+latex: \end{center}
 #+BEAMER: \pause
 #+latex: \centering
 #+ATTR_LATEX: :width \extblockscale{\linewidth}
-file:growth.png
+file:archive-growth.png
 #+latex: \footnotesize\vspace{-3mm}
 #+BEAMER: \pause
 *** Open approach                                             :B_block:BMCOL:
     :PROPERTIES:
     :BEAMER_col: 0.3
     :BEAMER_env: block
     :END:
     open source, transparency
 *** In for the long haul                                      :B_block:BMCOL:
     :PROPERTIES:
     :BEAMER_col: 0.3
     :BEAMER_env: block
     :END:
     non profit, replication
 #
 *** Collaboration                                             :B_block:BMCOL:
     :PROPERTIES:
     :BEAMER_col: 0.3
     :BEAMER_env: block
     :END:
     minimalism, interfaces
 #
 # #+BEAMER: \pause
 ** Core principles \hfill \small \url{https://bit.ly/swhpaper}
   :PROPERTIES:
   :CUSTOM_ID: principles
   :END:
    #+latex: \begin{center}
    #+ATTR_LATEX: :width .9\linewidth
    file:SWH-as-foundation-slim.png
    #+latex: \end{center}
    #+BEAMER: \pause
 *** Technology
     :PROPERTIES:
     :BEAMER_col: 0.34
     :BEAMER_env: block
     :END:
     - FOSS and transparency
     - replicas all the way down
 *** Content
     :PROPERTIES:
     :BEAMER_col: 0.32
     :BEAMER_env: block
     :END:
     - intrinsic identifiers
     - facts and provenance
 *** Organization
     :PROPERTIES:
     :BEAMER_col: 0.33
     :BEAMER_env: block
     :END:
     - non-profit
     - multi-stakeholder
+** Largest software archive, principled \hfill \url{http://bit.ly/swhpaper}
+  :PROPERTIES:
+  :CUSTOM_ID: principled
+  :END:
+   #+latex: \begin{center}
+   #+ATTR_LATEX: :width 0.5\linewidth
+   file:SWH-as-foundation-slim.png
+   #+latex: \end{center}
+   #+BEAMER: \pause
+   #+latex: \centering
+   #+ATTR_LATEX: :width \extblockscale{.6\linewidth}
+   file:archive-growth.png
+   #+BEAMER: \pause
+*** Technology
+    :PROPERTIES:
+    :BEAMER_col: 0.34
+    :BEAMER_env: block
+    :END:
+    - transparency and FOSS
+    - replicas all the way down
+*** Content (billions!)
+    :PROPERTIES:
+    :BEAMER_col: 0.32
+    :BEAMER_env: block
+    :END:
+    - *intrinsic identifiers*
+    - facts and provenance
+*** Organization
+    :PROPERTIES:
+    :BEAMER_col: 0.33
+    :BEAMER_env: block
+    :END:
+    - non-profit
+    - multi-stakeholder
+