diff --git a/setup.py b/setup.py
index db89a38..75bd013 100644
--- a/setup.py
+++ b/setup.py
@@ -1,28 +1,31 @@
 from setuptools import setup, find_packages
 
 
 def parse_requirements():
     requirements = []
     for reqf in ('requirements.txt', 'requirements-swh.txt'):
         with open(reqf) as f:
             for line in f.readlines():
                 line = line.strip()
                 if not line or line.startswith('#'):
                     continue
                 requirements.append(line)
     return requirements
 
 
 setup(
     name='swh.loader.mercurial',
     description='Software Heritage Mercurial Loader',
     author='Software Heritage developers',
     author_email='swh-devel@inria.fr',
     url='https://forge.softwareheritage.org/diffusion/DLDHG/',
     packages=find_packages(),  # packages's modules
     scripts=[],   # scripts to package
     install_requires=parse_requirements(),
     setup_requires=['vcversioner'],
     vcversioner={},
     include_package_data=True,
+    entry_points={
+        'console_scripts': ['swh-loader-hg=swh.loader.mercurial.cli:main'],
+        },
 )
diff --git a/swh/loader/mercurial/cli.py b/swh/loader/mercurial/cli.py
new file mode 100644
index 0000000..ae4e3f7
--- /dev/null
+++ b/swh/loader/mercurial/cli.py
@@ -0,0 +1,48 @@
+# Copyright (C) 2018  The Software Heritage developers
+# See the AUTHORS file at the top-level directory of this distribution
+# License: GNU General Public License version 3, or any later version
+# See top-level LICENSE file for more information
+
+import datetime
+import click
+import logging
+
+LOGLEVELS = [logging._levelToName[lvl]
+             for lvl in sorted(logging._levelToName.keys())]
+
+
+@click.command()
+@click.argument('origin-url')
+@click.option('--hg-directory', '-d',
+              help=('Path to the hg (local) directory to load from. '
+                    'If unset, the hg repo will be cloned from the '
+                    'given (origin) url.'))
+@click.option('--hg-archive', '-a',
+              help=('Path to the hg archive file to load from.'))
+@click.option('--visit-date', '-D', help='Visit date (defaults to now).')
+@click.option('--log-level', '-l',
+              type=click.Choice(LOGLEVELS, case_sensitive=False),
+              help='Log level.')
+def main(origin_url, hg_directory=None,
+         hg_archive=None, visit_date=None, log_level=None):
+
+    logging.basicConfig(
+        level=(log_level or 'DEBUG').upper(),
+        format='%(asctime)s %(process)d %(message)s')
+
+    if not visit_date:
+        visit_date = datetime.datetime.now(tz=datetime.timezone.utc)
+    kwargs = {'visit_date': visit_date,
+              'origin_url': origin_url}
+    if hg_archive:
+        from .loader import HgArchiveBundle20Loader as HgLoader
+        kwargs['archive_path'] = hg_archive
+    else:
+        from .loader import HgBundle20Loader as HgLoader
+        kwargs['directory'] = hg_directory
+
+    return HgLoader().load(**kwargs)
+
+
+if __name__ == '__main__':
+    main()