diff --git a/setup.py b/setup.py
index db1d2c8..90b0b1f 100755
--- a/setup.py
+++ b/setup.py
@@ -1,65 +1,69 @@
 #!/usr/bin/env python3
 # Copyright (C) 2015-2018  The Software Heritage developers
 # See the AUTHORS file at the top-level directory of this distribution
 # License: GNU General Public License version 3, or any later version
 # See top-level LICENSE file for more information
 
 from setuptools import setup, find_packages
 
 from os import path
 from io import open
 
 here = path.abspath(path.dirname(__file__))
 
 # Get the long description from the README file
 with open(path.join(here, 'README.md'), encoding='utf-8') as f:
     long_description = f.read()
 
 
 def parse_requirements(name=None):
     if name:
         reqf = 'requirements-%s.txt' % name
     else:
         reqf = 'requirements.txt'
 
     requirements = []
     if not path.exists(reqf):
         return requirements
 
     with open(reqf) as f:
         for line in f.readlines():
             line = line.strip()
             if not line or line.startswith('#'):
                 continue
             requirements.append(line)
     return requirements
 
 
 setup(
     name='swh.journal',
     description='Software Heritage Journal utilities',
     long_description=long_description,
     long_description_content_type='text/markdown',
     author='Software Heritage developers',
     author_email='swh-devel@inria.fr',
     url='https://forge.softwareheritage.org/diffusion/DJNL/',
     packages=find_packages(),
     scripts=[],
+    entry_points='''
+        [console_scripts]
+        swh-journal=swh.journal.cli:main
+    ''',
     install_requires=parse_requirements() + parse_requirements('swh'),
     setup_requires=['vcversioner'],
     extras_require={'testing': parse_requirements('test')},
     vcversioner={},
     include_package_data=True,
     classifiers=[
         "Programming Language :: Python :: 3",
         "Intended Audience :: Developers",
         "License :: OSI Approved :: GNU General Public License v3 (GPLv3)",
         "Operating System :: OS Independent",
         "Development Status :: 5 - Production/Stable",
     ],
     project_urls={
         'Bug Reports': 'https://forge.softwareheritage.org/maniphest',
         'Funding': 'https://www.softwareheritage.org/donate',
         'Source': 'https://forge.softwareheritage.org/source/swh-journal',
     },
 )
diff --git a/swh/journal/cli.py b/swh/journal/cli.py
new file mode 100644
index 0000000..b498fbb
--- /dev/null
+++ b/swh/journal/cli.py
@@ -0,0 +1,89 @@
+# Copyright (C) 2016-2019 The Software Heritage developers
+# See the AUTHORS file at the top-level directory of this distribution
+# License: GNU General Public License version 3, or any later version
+# See top-level LICENSE file for more information
+
+import click
+import logging
+import os
+
+from swh.core import config
+from swh.journal.publisher import JournalPublisher
+
+CONTEXT_SETTINGS = dict(help_option_names=['-h', '--help'])
+
+
+@click.group(context_settings=CONTEXT_SETTINGS)
+@click.option('--config-file', '-C', default=None,
+              type=click.Path(exists=True, dir_okay=False,),
+              help="Configuration file.")
+@click.option('--log-level', '-l', default='INFO',
+              type=click.Choice(logging._nameToLevel.keys()),
+              help="Log level (default to INFO)")
+@click.pass_context
+def cli(ctx, config_file, log_level):
+    """Software Heritage Scheduler CLI interface
+
+    Default to use the the local scheduler instance (plugged to the
+    main scheduler db).
+
+    """
+    if not config_file:
+        config_file = os.environ.get('SWH_CONFIG_FILENAME')
+    if not config_file:
+        raise ValueError('You must either pass a config-file parameter '
+                         'or set SWH_CONFIG_FILENAME to target '
+                         'the config-file')
+
+    if not os.path.exists(config_file):
+        raise ValueError('%s does not exist' % config_file)
+
+    conf = config.read(config_file)
+    ctx.ensure_object(dict)
+
+    logger = logging.getLogger(__name__)
+    logger.setLevel(log_level)
+
+    _log = logging.getLogger('kafka')
+    _log.setLevel(logging.INFO)
+
+    ctx.obj['config'] = conf
+    ctx.obj['loglevel'] = log_level
+
+
+@cli.command()
+@click.pass_context
+def publisher(ctx):
+    """Manipulate publisher
+
+    """
+    mandatory_keys = [
+        'brokers', 'temporary_prefix', 'final_prefix', 'consumer_id',
+        'publisher_id', 'object_types', 'storage'
+    ]
+
+    conf = ctx.obj['config']
+    missing_keys = []
+    for key in mandatory_keys:
+        if not conf.get(key):
+            missing_keys.append(key)
+
+    if missing_keys:
+        raise click.ClickException(
+            'Configuration error: The following keys must be'
+            ' provided: %s' % (','.join(missing_keys), ))
+
+    publisher = JournalPublisher(conf)
+    try:
+        while True:
+            publisher.poll()
+    except KeyboardInterrupt:
+        ctx.exit(0)
+
+
+def main():
+    return cli(auto_envvar_prefix='SWH_JOURNAL')
+
+
+if __name__ == '__main__':
+    main()
diff --git a/swh/journal/publisher.py b/swh/journal/publisher.py
index 2e86125..ff0e0f4 100644
--- a/swh/journal/publisher.py
+++ b/swh/journal/publisher.py
@@ -1,239 +1,194 @@
-# Copyright (C) 2016-2018 The Software Heritage developers
+# Copyright (C) 2016-2019 The Software Heritage developers
 # See the AUTHORS file at the top-level directory of this distribution
 # License: GNU General Public License version 3, or any later version
 # See top-level LICENSE file for more information
 
 from collections import defaultdict
 import logging
 
 from kafka import KafkaProducer, KafkaConsumer
 
-from swh.core.config import SWHConfig
 from swh.storage import get_storage
 from swh.storage.algos import snapshot
 
 from .serializers import kafka_to_key, key_to_kafka
 
 
-class JournalPublisher(SWHConfig):
+class JournalPublisher:
     """The journal publisher is a layer in charge of:
 
     - consuming messages from topics (1 topic per object_type)
     - reify the object ids read from those topics (using the storage)
     - producing those reified objects to output topics (1 topic per
       object type)
 
     The main entry point for this class is the 'poll' method.
 
     """
-    DEFAULT_CONFIG = {
-        'brokers': ('list[str]', ['getty.internal.softwareheritage.org']),
-
-        'temporary_prefix': ('str', 'swh.tmp_journal.new'),
-        'final_prefix': ('str', 'swh.journal.objects'),
-
-        'consumer_id': ('str', 'swh.journal.publisher'),
-        'publisher_id': ('str', 'swh.journal.publisher'),
-
-        'object_types': ('list[str]', ['content', 'revision', 'release']),
-
-        'storage': ('dict', {
-            'cls': 'remote',
-            'args': {
-                'url': 'http://localhost:5002/',
-            }
-        }),
-
-        'max_messages': ('int', 10000),
-    }
-
-    CONFIG_BASE_FILENAME = 'journal/publisher'
-
-    def __init__(self, extra_configuration=None):
-        self.config = config = self.parse_config_file()
-        if extra_configuration:
-            config.update(extra_configuration)
-
+    def __init__(self, config):
+        self.config = config
         self._prepare_storage(config)
         self._prepare_journal(config)
-
         self.max_messages = self.config['max_messages']
 
     def _prepare_journal(self, config):
         """Prepare the consumer and subscriber instances for the publisher to
            actually be able to discuss with the journal.
 
         """
         # yes, the temporary topics contain values that are actually _keys_
         self.consumer = KafkaConsumer(
             bootstrap_servers=config['brokers'],
             value_deserializer=kafka_to_key,
             auto_offset_reset='earliest',
             enable_auto_commit=False,
             group_id=config['consumer_id'],
         )
         self.producer = KafkaProducer(
             bootstrap_servers=config['brokers'],
             key_serializer=key_to_kafka,
             value_serializer=key_to_kafka,
             client_id=config['publisher_id'],
         )
 
         logging.debug('Subscribing to object types event: %s' % (
             config['object_types'], ))
         self.consumer.subscribe(
             topics=['%s.%s' % (config['temporary_prefix'], object_type)
                     for object_type in config['object_types']],
         )
 
     def _prepare_storage(self, config):
         """Prepare the storage instance needed for the publisher to be able to
            discuss with the storage to retrieve the objects.
 
         """
         self.storage = get_storage(**config['storage'])
 
     def poll(self, max_messages=None):
         """Process a batch of messages from the consumer's topics. Use the
            storage to reify those ids. Produces back those reified
            objects to the production topics.
 
            This method polls a given amount of message then stops.
            The number of messages to consume is either provided or
            configured as fallback.
 
            The following method is expected to be called from within a
            loop.
 
         """
         messages = defaultdict(list)
         if max_messages is None:
             max_messages = self.max_messages
 
         for num, message in enumerate(self.consumer):
             object_type = message.topic.split('.')[-1]
             logging.debug('num: %s, object_type: %s, message: %s' % (
                 num, object_type, message))
             messages[object_type].append(message.value)
             if num + 1 >= self.max_messages:
                 break
 
         new_objects = self.process_objects(messages)
         self.produce_messages(new_objects)
         self.consumer.commit()
 
     def process_objects(self, messages):
         """Given a dict of messages {object type: [object id]}, reify those
            ids to swh object from the storage and returns a
            corresponding dict.
 
         Args:
             messages (dict): Dict of {object_type: [id-as-bytes]}
 
         Returns:
             Dict of {object_type: [tuple]}.
 
                 object_type (str): content, revision, release
                 tuple (bytes, dict): object id as bytes, object as swh dict.
 
         """
         processors = {
             'content': self.process_contents,
             'revision': self.process_revisions,
             'release': self.process_releases,
             'snapshot': self.process_snapshots,
             'origin': self.process_origins,
             'origin_visit': self.process_origin_visits,
         }
 
         return {
             key: processors[key](value)
             for key, value in messages.items()
         }
 
     def produce_messages(self, messages):
         """Produce new swh object to the producer topic.
 
         Args:
             messages ([dict]): Dict of {object_type: [tuple]}.
 
                 object_type (str): content, revision, release
                 tuple (bytes, dict): object id as bytes, object as swh dict.
 
         """
         for object_type, objects in messages.items():
             topic = '%s.%s' % (self.config['final_prefix'], object_type)
             for key, object in objects:
                 logging.debug('topic: %s, key: %s, value: %s' % (
                     topic, key, object))
                 self.producer.send(topic, key=key, value=object)
 
         self.producer.flush()
 
     def process_contents(self, content_objs):
         logging.debug('contents: %s' % content_objs)
         metadata = self.storage.content_get_metadata(
             (c[b'sha1'] for c in content_objs))
         return [(content['sha1'], content) for content in metadata]
 
     def process_revisions(self, revision_objs):
         logging.debug('revisions: %s' % revision_objs)
         metadata = self.storage.revision_get((r[b'id'] for r in revision_objs))
         return [(revision['id'], revision)
                 for revision in metadata if revision]
 
     def process_releases(self, release_objs):
         logging.debug('releases: %s' % release_objs)
         metadata = self.storage.release_get((r[b'id'] for r in release_objs))
         return [(release['id'], release) for release in metadata]
 
     def process_origins(self, origin_objs):
         logging.debug('origins: %s' % origin_objs)
         r = []
         for o in origin_objs:
             origin = {'url': o[b'url'], 'type': o[b'type']}
             r.append((origin, origin))
         return r
 
     def process_origin_visits(self, origin_visits):
         logging.debug('origin_visits: %s' % origin_visits)
         metadata = []
         for ov in origin_visits:
             origin_visit = self.storage.origin_visit_get_by(
                 ov[b'origin'], ov[b'visit'])
             if origin_visit:
                 pk = ov[b'origin'], ov[b'visit']
                 origin_visit['date'] = str(origin_visit['date'])
                 metadata.append((pk, origin_visit))
         return metadata
 
     def process_snapshots(self, snapshot_objs):
         logging.debug('snapshots: %s' % snapshot_objs)
         metadata = []
         for snap in snapshot_objs:
             full_obj = snapshot.snapshot_get_all_branches(
                 self.storage, snap[b'id'])
             metadata.append((full_obj['id'], full_obj))
 
         return metadata
 
 
 if __name__ == '__main__':
-    import click
-
-    @click.command()
-    @click.option('--verbose', is_flag=True, default=False,
-                  help='Be verbose if asked.')
-    def main(verbose):
-        logging.basicConfig(
-            level=logging.DEBUG if verbose else logging.INFO,
-            format='%(asctime)s %(process)d %(levelname)s %(message)s'
-        )
-        _log = logging.getLogger('kafka')
-        _log.setLevel(logging.INFO)
-
-        publisher = JournalPublisher()
-        while True:
-            publisher.poll()
-
-    main()
+    print('Please use the "swh-journal publisher run" command')
diff --git a/swh/journal/tests/test_publisher.py b/swh/journal/tests/test_publisher.py
index f634f1f..4040553 100644
--- a/swh/journal/tests/test_publisher.py
+++ b/swh/journal/tests/test_publisher.py
@@ -1,217 +1,223 @@
 # Copyright (C) 2018 The Software Heritage developers
 # See the AUTHORS file at the top-level directory of this distribution
 # License: GNU General Public License version 3, or any later version
 # See top-level LICENSE file for more information
 
 import unittest
 
 from swh.model.hashutil import hash_to_bytes
 from swh.journal.publisher import JournalPublisher
 from swh.storage.in_memory import Storage
 
 CONTENTS = [
     {
         'length': 3,
         'sha1': hash_to_bytes(
             '34973274ccef6ab4dfaaf86599792fa9c3fe4689'),
         'sha1_git': b'foo',
         'blake2s256': b'bar',
         'sha256': b'baz',
         'status': 'visible',
     },
 ]
 
 COMMITTER = [
     {
         'id': 1,
         'fullname': 'foo',
     },
     {
         'id': 2,
         'fullname': 'bar',
     }
 ]
 
 REVISIONS = [
     {
         'id': hash_to_bytes('7026b7c1a2af56521e951c01ed20f255fa054238'),
         'message': b'hello',
         'date': {
             'timestamp': {
                 'seconds': 1234567891,
                 'microseconds': 0,
             },
             'offset': 120,
             'negative_utc': None,
         },
         'committer': COMMITTER[0],
         'author':  COMMITTER[0],
         'committer_date': None,
     },
     {
         'id': hash_to_bytes('368a48fe15b7db2383775f97c6b247011b3f14f4'),
         'message': b'hello again',
         'date': {
             'timestamp': {
                 'seconds': 1234567892,
                 'microseconds': 0,
             },
             'offset': 120,
             'negative_utc': None,
         },
         'committer': COMMITTER[1],
         'author':  COMMITTER[1],
         'committer_date': None,
     },
 ]
 
 RELEASES = [
     {
         'id': hash_to_bytes('d81cc0710eb6cf9efd5b920a8453e1e07157b6cd'),
         'name': b'v0.0.1',
         'date': {
             'timestamp': {
                 'seconds': 1234567890,
                 'microseconds': 0,
             },
             'offset': 120,
             'negative_utc': None,
         },
         'author': COMMITTER[0],
     },
 ]
 
 ORIGINS = [
     {
         'url': 'https://somewhere.org/den/fox',
         'type': 'git',
     },
     {
         'url': 'https://overtherainbow.org/fox/den',
         'type': 'svn',
     }
 ]
 
 ORIGIN_VISITS = [
     {
         'date': '2013-05-07T04:20:39.369271+00:00',
     },
     {
         'date': '2018-11-27T17:20:39.000000+00:00',
     }
 ]
 
+TEST_CONFIG = {
+    'brokers': ['localhost'],
+    'temporary_prefix': 'swh.tmp_journal.new',
+    'final_prefix': 'swh.journal.objects',
+    'consumer_id': 'swh.journal.test.publisher',
+    'publisher_id': 'swh.journal.test.publisher',
+    'object_types': ['content'],
+    'max_messages': 3,
+}
 
-class JournalPublisherTest(JournalPublisher):
-    def parse_config_file(self):
-        return {
-            'brokers': ['localhost'],
-            'temporary_prefix': 'swh.tmp_journal.new',
-            'final_prefix': 'swh.journal.objects',
-            'consumer_id': 'swh.journal.test.publisher',
-            'publisher_id': 'swh.journal.test.publisher',
-            'object_types': ['content'],
-            'max_messages': 3,
-        }
 
+class JournalPublisherTest(JournalPublisher):
     def _prepare_storage(self, config):
         self.storage = Storage()
         self.storage.content_add({'data': b'42', **c} for c in CONTENTS)
         self.storage.revision_add(REVISIONS)
         self.storage.release_add(RELEASES)
         origins = self.storage.origin_add(ORIGINS)
         origin_visits = []
         for i, ov in enumerate(ORIGIN_VISITS):
             origin_id = origins[i]['id']
             ov = self.storage.origin_visit_add(origin_id, ov['date'])
             origin_visits.append(ov)
             self.origins = origins
             self.origin_visits = origin_visits
 
         print("publisher.origin-visits", self.origin_visits)
 
+
+class JournalPublisherNoKafkaInMemoryStorage(JournalPublisherTest):
+    """A journal publisher with:
+    - no kafka dependency
+    - in-memory storage
+    """
+
     def _prepare_journal(self, config):
         """No journal for now
 
         """
         pass
 
 
 class TestPublisher(unittest.TestCase):
     def setUp(self):
-        self.publisher = JournalPublisherTest()
+        self.publisher = JournalPublisherNoKafkaInMemoryStorage(TEST_CONFIG)
         self.contents = [{b'sha1': c['sha1']} for c in CONTENTS]
         self.revisions = [{b'id': c['id']} for c in REVISIONS]
         self.releases = [{b'id': c['id']} for c in RELEASES]
         # those needs id generation from the storage
         # so initialization is different than other entities
         self.origins = [{b'url': o['url'],
                          b'type': o['type']}
                         for o in self.publisher.origins]
         self.origin_visits = [{b'origin': ov['origin'],
                                b'visit': ov['visit']}
                               for ov in self.publisher.origin_visits]
         # full objects
         storage = self.publisher.storage
         ovs = []
         for ov in self.origin_visits:
             _ov = storage.origin_visit_get_by(
                 ov[b'origin'], ov[b'visit'])
             _ov['date'] = str(_ov['date'])
             ovs.append(_ov)
         self.expected_origin_visits = ovs
 
     def test_process_contents(self):
         actual_contents = self.publisher.process_contents(self.contents)
         expected_contents = [(c['sha1'], c) for c in CONTENTS]
         self.assertEqual(actual_contents, expected_contents)
 
     def test_process_revisions(self):
         actual_revisions = self.publisher.process_revisions(self.revisions)
         expected_revisions = [(c['id'], c) for c in REVISIONS]
         self.assertEqual(actual_revisions, expected_revisions)
 
     def test_process_releases(self):
         actual_releases = self.publisher.process_releases(self.releases)
         expected_releases = [(c['id'], c) for c in RELEASES]
         self.assertEqual(actual_releases, expected_releases)
 
     def test_process_origins(self):
         actual_origins = self.publisher.process_origins(self.origins)
         expected_origins = [({'url': o[b'url'], 'type': o[b'type']},
                              {'url': o[b'url'], 'type': o[b'type']})
                             for o in self.origins]
         self.assertEqual(actual_origins, expected_origins)
 
     def test_process_origin_visits(self):
         actual_ovs = self.publisher.process_origin_visits(self.origin_visits)
         expected_ovs = [((ov['origin'], ov['visit']), ov)
                         for ov in self.expected_origin_visits]
         self.assertEqual(actual_ovs, expected_ovs)
 
     def test_process_objects(self):
         messages = {
             'content': self.contents,
             'revision': self.revisions,
             'release': self.releases,
             'origin': self.origins,
             'origin_visit': self.origin_visits,
         }
 
         actual_objects = self.publisher.process_objects(messages)
 
         expected_contents = [(c['sha1'], c) for c in CONTENTS]
         expected_revisions = [(c['id'], c) for c in REVISIONS]
         expected_releases = [(c['id'], c) for c in RELEASES]
         expected_origins = [(o, o) for o in ORIGINS]
         expected_ovs = [((ov['origin'], ov['visit']), ov)
                         for ov in self.expected_origin_visits]
         expected_objects = {
             'content': expected_contents,
             'revision': expected_revisions,
             'release': expected_releases,
             'origin': expected_origins,
             'origin_visit': expected_ovs,
         }
 
         self.assertEqual(actual_objects, expected_objects)