diff --git a/services/swh-web/entrypoint.sh b/services/swh-web/entrypoint.sh
index c28fe1e..cf4251e 100755
--- a/services/swh-web/entrypoint.sh
+++ b/services/swh-web/entrypoint.sh
@@ -1,29 +1,32 @@
 #!/bin/bash
 
 set -e
 
 if [[ -d /src ]] ; then
     for srcrepo in /src/swh-* ; do
         pushd $srcrepo
         echo installing $srcrepo
         pip install -e .
         popd
     done
 fi
 
 echo Installed Python packages:
 pip list
 
 case "$1" in
     "shell")
         exec bash -i
         ;;
      *)
         echo "Migrating db"
         django-admin migrate --settings=${DJANGO_SETTINGS_MODULE}
 
+        echo "Creating admin user"
+        echo "from django.contrib.auth import get_user_model; User = get_user_model(); User.objects.create_superuser('admin', 'admin@swh-web.org', 'admin')" | python3 -m swh.web.manage shell
+
         echo "starting the swh-web server"
         exec gunicorn --bind 0.0.0.0:5004 \
              --timeout 3600 \
              swh.web.wsgi
 esac