diff --git a/swh/web/ui/controller.py b/swh/web/ui/controller.py
index 8bd157747..2ed76a56b 100755
--- a/swh/web/ui/controller.py
+++ b/swh/web/ui/controller.py
@@ -1,79 +1,213 @@
 # Copyright (C) 2015  The Software Heritage developers
 # See the AUTHORS file at the top-level directory of this distribution
 # License: GNU General Public License version 3, or any later version
 # See top-level LICENSE file for more information
 
 
 import logging
 
 from flask import redirect, render_template, url_for, flash, request
 
 
 from swh.web.ui.main import app
 from swh.web.ui import service
 
 
 @app.route('/')
 def main():
     """Main application view.
     At the moment, redirect to the content search view.
     """
     return redirect(url_for('info'))
 
 
 @app.route('/info')
 def info():
     """A simple api to define what the server is all about.
 
     """
     logging.info('Dev SWH UI')
     return 'Dev SWH UI'
 
 
 @app.route('/search')
 def search():
     """Search for hashes in swh-storage.
 
     """
     q = request.args.get('q', '')
 
     if q:
         flash("Search hash '%s' posted!" % q)
         message = service.lookup_hash(q)
     else:
         message = ''
 
     return render_template('search.html',
                            q=q,
                            message=message)
 
+
+@app.route('/browse/revision/<sha1_git>')
+def revision(sha1_git):
+    """Show commit information.
+
+    Args:
+        sha1_git: the revision's sha1
+
+    Returns:
+        Revision information
+    """
+    return render_template('revision.html',
+                           sha1_git=sha1_git)
+
+
+@app.route('/browse/directory/<sha1_git>')
+def directory(sha1_git):
+    """Show directory information.
+
+    Args:
+        sha1_git: the directory's sha1
+
+    Returns:
+        Directory information
+    """
+    return render_template('directory.html',
+                           sha1_git=sha1_git)
+
+
+@app.route('/browse/directory/<sha1_git>/<path:p>')
+def directory_at_path(sha1_git, p):
+    """Show directory information for the sha1_git at path.
+
+    Args:
+        sha1_git: the directory's sha1
+        path: file or directory pointed to
+
+    Returns:
+        Directory information at sha1_git + path
+    """
+    return render_template('directory.html',
+                           sha1_git=sha1_git,
+                           path=p)
+
+
+@app.route('/browse/content/<hash>:<sha>')
+def content(hash, sha):
+    """Show content information.
+
+    Args:
+        hash: hash according to HASH_ALGO, where HASH_ALGO is
+    one of: sha1, sha1_git, sha256. This means that several different URLs (at
+    least one per HASH_ALGO) will point to the same content
+        sha: the sha with 'hash' format
+
+    Returns:
+        The content's information at sha1_git
+
+    """
+    return render_template('content.html',
+                           hash=hash,
+                           sha=sha)
+
+
+@app.route('/browse/release/<sha1_git>')
+def release(sha1_git):
+    """Show release's information.
+
+    Args:
+        sha1_git: sha1_git for this particular release
+
+    Returns:
+        Release's information
+
+    """
+    return 'Release information at %s' % sha1_git
+
+
+@app.route('/browse/person/<int:id>')
+def person(id):
+    """Show Person's information at id.
+
+    Args:
+        id: person's unique identifier
+
+    Returns:
+        Person's information
+
+    """
+    return 'Person information at %s' % id
+
+
+@app.route('/browse/origin/<int:id>')
+def origin(id):
+    """Show origin's information at id.
+
+    Args:
+        id: origin's unique identifier
+
+    Returns:
+        Origin's information
+
+    """
+    return 'Origin information at %s' % id
+
+
+@app.route('/browse/project/<int:id>')
+def project(id):
+    """Show project's information at id.
+
+    Args:
+        id: project's unique identifier
+
+    Returns:
+        Project's information
+
+    """
+    return 'Project information at %s' % id
+
+
+@app.route('/browse/organization/<int:id>')
+def organization(id):
+    """Show organization's information at id.
+
+    Args:
+        id: organization's unique identifier
+
+    Returns:
+        Organization's information
+
+    """
+    return 'Organization information at %s' % id
+
+
 def run(conf):
     """Run the api's server.
 
     Args:
         conf is a dictionary of keywords:
         - 'db_url' the db url's access (through psycopg2 format)
         - 'content_storage_dir' revisions/directories/contents storage on disk
         - 'host'   to override the default 127.0.0.1 to open or not the server
         to the world
         - 'port'   to override the default of 5000 (from the underlying layer:
         flask)
         - 'debug'  activate the verbose logs
 
     Returns:
         Never
 
     Raises:
         ?
 
     """
     print("""SWH Web UI run
 host: %s
 port: %s
 debug: %s""" % (conf['host'], conf.get('port', None), conf['debug']))
 
     app.config.update({'conf': conf})
 
     app.run(host=conf['host'],
             port=conf.get('port', None),
             debug=conf['debug'])
diff --git a/swh/web/ui/templates/content.html b/swh/web/ui/templates/content.html
new file mode 100644
index 000000000..ff9a0a833
--- /dev/null
+++ b/swh/web/ui/templates/content.html
@@ -0,0 +1,5 @@
+{% extends "layout.html" %}
+{% block body %}
+
+Content with {{ hash }} and {{ sha1_git }}
+{% endblock %}
diff --git a/swh/web/ui/templates/directory.html b/swh/web/ui/templates/directory.html
new file mode 100644
index 000000000..47f75335e
--- /dev/null
+++ b/swh/web/ui/templates/directory.html
@@ -0,0 +1,9 @@
+{% extends "layout.html" %}
+{% block body %}
+
+Directory {{ sha1_git }}
+
+{% if path %}
+with path {{ path }}
+{% endif %}
+{% endblock %}
diff --git a/swh/web/ui/templates/revision.html b/swh/web/ui/templates/revision.html
new file mode 100644
index 000000000..ba9cdd67c
--- /dev/null
+++ b/swh/web/ui/templates/revision.html
@@ -0,0 +1,4 @@
+{% extends "layout.html" %}
+{% block body %}
+Revision {{ sha1_git }}
+{% endblock %}