diff --git a/.github/workflows/validate-new-issue.yml b/.github/workflows/validate-new-issue.yml
index 3badef8..b17f2d9 100644
--- a/.github/workflows/validate-new-issue.yml
+++ b/.github/workflows/validate-new-issue.yml
@@ -1,94 +1,100 @@
 name: Validate new issue
 on:
   issues:
     types: ["opened"]
 jobs:
   validate-new-issue:
     runs-on: ubuntu-latest
     steps:
       - uses: actions/checkout@v2
       - name: "Validate new issue"
         shell: bash
         env:
           GITHUB_TOKEN: ${{ github.token }}
         run: |
           issue_number=${{ github.event.issue.number }}
           echo "Validating issue #${issue_number}."
 
           # Trust users who belong to the getsentry org.
           if gh api "https://api.github.com/orgs/getsentry/members/${{ github.actor }}" >/dev/null 2>&1; then
             echo "Skipping validation, because ${{ github.actor }} is a member of the getsentry org."
             exit 0
           else
             echo "${{ github.actor }} is not a member of the getsentry org. 🧐"
           fi
 
+          # Helper
+          function gh-issue-label() {
+            gh api "/repos/:owner/:repo/issues/${1}/labels" \
+              -X POST \
+              --input <(echo "{\"labels\":[\"$2\"]}")
+          }
+
           # Prep reasons for error message comment.
           REASON="your issue does not properly use one of this repo's available issue templates"
           REASON_EXACT_MATCH="you created an issue from a template without filling in anything"
           REASON_EMPTY="you created an empty issue"
 
           BASE_CASE_TITLE="validation bot is confused"
 
           # Definition of valid:
           # - is a report about buggy validation 😅 or ...
           # - not empty (ignoring whitespace)
           # - matches a template
           #   - all the headings are also in this issue
           #   - extra headings in the issue are fine
           #   - order doesn't matter
           #   - case-sensitive tho
           # - not an *exact* match for a template (ignoring whitespace)
 
           jq -r .issue.title "$GITHUB_EVENT_PATH" > issue-title
           if diff issue-title <(echo "$BASE_CASE_TITLE") > /dev/null; then
             echo "Infinite recursion avoided."
             exit 0
           fi
 
           function extract-headings { { sed 's/\r$//' "$1" | grep '^#' || echo -n ''; } | sort; }
           jq -r .issue.body "$GITHUB_EVENT_PATH" > issue
           if ! grep -q '[^[:space:]]' issue; then
             REASON="${REASON_EMPTY}"
           else
             extract-headings <(cat issue) > headings-in-issue
             for template in $(ls .github/ISSUE_TEMPLATE/*.md 2> /dev/null); do
               # Strip front matter. https://stackoverflow.com/a/29292490/14946704
               sed -i'' '1{/^---$/!q;};1,/^---$/d' "$template"
               extract-headings "$template" > headings-in-template
               echo -n "$(basename $template)? "
               if [ ! -s headings-in-template ]; then
                 echo "No headers in template. 🤷"
               elif [ -z "$(comm -23 headings-in-template headings-in-issue)" ]; then
                 echo "Match! 👍 💃"
                 if diff -Bw "$template" issue > /dev/null; then
                   echo "... like, an /exact/ match. 😖"
                   REASON="${REASON_EXACT_MATCH}"
                   break
                 else
-                  gh api "/repos/:owner/:repo/issues/${issue_number}/labels" \
-                    -X POST \
-                    --input <(echo '{"labels":["Status: Unrouted"]}')
+                  gh-issue-label "${issue_number}" "Status: Unrouted"
                   exit 0
                 fi
               else
                 echo "No match. 👎"
               fi
             done
           fi
 
-          # Failed validation! Close the issue with a comment.
+          # Failed validation! Close the issue with a comment and a label.
           cat << EOF > comment
           Sorry, friend. As far as this ol' bot can tell, ${REASON}. Please [try again](https://github.com/${{ github.repository }}/issues/new/choose), if you like. (And if I'm confused, please [let us know](https://github.com/getsentry/.github/issues/new?title=$(echo "$BASE_CASE_TITLE" | tr ' ' '+')&body=${{ github.event.issue.html_url }}). 😬)
 
           ----
 
           [![Did you see the memo about this?](https://user-images.githubusercontent.com/134455/104515469-e04a9c80-55c0-11eb-8e15-ffe9c0b8dd7f.gif)](https://www.youtube.com/watch?v=Fy3rjQGc6lA)
 
           ([log](https://github.com/${{ github.repository }}/actions/runs/${{ github.run_id }}))
           EOF
 
           echo -n "Commented: "
-          gh issue comment ${{ github.event.issue.number }} --body "$(cat comment)"
-          gh issue close ${{ github.event.issue.number }}
+          gh issue comment "${issue_number}" --body "$(cat comment)"
+          gh-issue-label "${issue_number}" "Status: Invalid"
+          gh issue close "${issue_number}"
           echo "Closed with: \"${REASON}.\""