diff --git a/swh/loader/core/loader.py b/swh/loader/core/loader.py
--- a/swh/loader/core/loader.py
+++ b/swh/loader/core/loader.py
@@ -141,7 +141,7 @@
 
     ADDITIONAL_CONFIG = {}
 
-    def __init__(self, logging_class, config=None):
+    def __init__(self, logging_class=None, config=None):
         if config:
             self.config = config
         else:
@@ -150,6 +150,9 @@
 
         self.storage = get_storage(**self.config['storage'])
 
+        if logging_class is None:
+            logging_class = '%s.%s' % (self.__class__.__module__,
+                                       self.__class__.__name__)
         self.log = logging.getLogger(logging_class)
 
         self.contents = QueuePerSizeAndNbUniqueElements(
diff --git a/swh/loader/core/tests/test_loader.py b/swh/loader/core/tests/test_loader.py
--- a/swh/loader/core/tests/test_loader.py
+++ b/swh/loader/core/tests/test_loader.py
@@ -4,6 +4,7 @@
 # See top-level LICENSE file for more information
 
 import datetime
+import logging
 
 from swh.model.hashutil import hash_to_bytes
 
@@ -300,3 +301,22 @@
             self.assertOriginMetadataContains(
                 self.in_origin['type'], self.in_origin['url'] + 'blah',
                 {'test_metadata': 'foobar'})
+
+
+def test_loader_logger_default_name():
+    loader = DummyBufferedLoader()
+    assert isinstance(loader.log, logging.Logger)
+    assert loader.log.name == \
+        'swh.loader.core.tests.test_loader.DummyBufferedLoader'
+
+    loader = DummyUnbufferedLoader()
+    assert isinstance(loader.log, logging.Logger)
+    assert loader.log.name == \
+        'swh.loader.core.tests.test_loader.DummyUnbufferedLoader'
+
+
+def test_loader_logger_with_name():
+    loader = DummyBufferedLoader('some.logger.name')
+    assert isinstance(loader.log, logging.Logger)
+    assert loader.log.name == \
+        'some.logger.name'