diff --git a/cypress/e2e/add-forge-now-requests-moderation.cy.js b/cypress/e2e/add-forge-now-requests-moderation.cy.js
--- a/cypress/e2e/add-forge-now-requests-moderation.cy.js
+++ b/cypress/e2e/add-forge-now-requests-moderation.cy.js
@@ -5,7 +5,7 @@
  * See top-level LICENSE file for more information
  */
 
-const defaultRedirect = '/admin/login/';
+const defaultRedirect = '/login/';
 
 let addForgeModerationUrl;
 let listAddForgeRequestsUrl;
diff --git a/cypress/e2e/admin.cy.js b/cypress/e2e/admin.cy.js
--- a/cypress/e2e/admin.cy.js
+++ b/cypress/e2e/admin.cy.js
@@ -7,7 +7,7 @@
 
 const $ = Cypress.$;
 
-const defaultRedirect = '/admin/origin/save/requests/';
+const defaultRedirect = '/';
 
 let url;
 
@@ -18,7 +18,7 @@
 
 describe('Test Admin Login/logout', function() {
   before(function() {
-    url = this.Urls.admin();
+    url = this.Urls.login();
   });
 
   it('should redirect to default page', function() {
@@ -78,10 +78,10 @@
   it('should prevent unauthorized access after logout', function() {
     cy.visit(this.Urls.admin_origin_save_requests())
       .location('pathname')
-      .should('be.equal', '/admin/login/');
+      .should('be.equal', '/login/');
     cy.visit(this.Urls.admin_deposit())
       .location('pathname')
-      .should('be.equal', '/admin/login/');
+      .should('be.equal', '/login/');
   });
 
   it('should redirect to correct page after login', function() {
diff --git a/cypress/support/e2e.js b/cypress/support/e2e.js
--- a/cypress/support/e2e.js
+++ b/cypress/support/e2e.js
@@ -19,7 +19,7 @@
 });
 
 function loginUser(username, password) {
-  const url = '/admin/login/';
+  const url = '/login/';
   return cy.request({
     url: url,
     method: 'GET'
diff --git a/swh/web/admin/urls.py b/swh/web/admin/urls.py
--- a/swh/web/admin/urls.py
+++ b/swh/web/admin/urls.py
@@ -3,7 +3,7 @@
 # License: GNU Affero General Public License version 3, or any later version
 # See top-level LICENSE file for more information
 
-from django.contrib.auth.views import LoginView
+
 from django.shortcuts import redirect
 from django.urls import re_path as url
 
@@ -17,7 +17,6 @@
 
 urlpatterns = [
     url(r"^$", _admin_default_view, name="admin"),
-    url(r"^login/$", LoginView.as_view(template_name="login.html"), name="login"),
 ]
 
 urlpatterns += AdminUrls.get_url_patterns()
diff --git a/swh/web/templates/login.html b/swh/web/auth/templates/login.html
rename from swh/web/templates/login.html
rename to swh/web/auth/templates/login.html
diff --git a/swh/web/templates/logout.html b/swh/web/auth/templates/logout.html
rename from swh/web/templates/logout.html
rename to swh/web/auth/templates/logout.html
diff --git a/swh/web/templates/auth/profile.html b/swh/web/auth/templates/profile.html
rename from swh/web/templates/auth/profile.html
rename to swh/web/auth/templates/profile.html
diff --git a/swh/web/auth/urls.py b/swh/web/auth/urls.py
new file mode 100644
--- /dev/null
+++ b/swh/web/auth/urls.py
@@ -0,0 +1,52 @@
+# Copyright (C) 2022  The Software Heritage developers
+# See the AUTHORS file at the top-level directory of this distribution
+# License: GNU Affero General Public License version 3, or any later version
+# See top-level LICENSE file for more information
+
+from django.contrib.auth.views import LoginView, LogoutView
+from django.urls import re_path as url
+
+from swh.auth.django.views import urlpatterns as auth_urlpatterns
+from swh.web.auth.views import (
+    oidc_generate_bearer_token,
+    oidc_generate_bearer_token_complete,
+    oidc_get_bearer_token,
+    oidc_list_bearer_tokens,
+    oidc_profile_view,
+    oidc_revoke_bearer_tokens,
+)
+
+urlpatterns = auth_urlpatterns + [
+    url(
+        r"^oidc/generate-bearer-token/$",
+        oidc_generate_bearer_token,
+        name="oidc-generate-bearer-token",
+    ),
+    url(
+        r"^oidc/generate-bearer-token-complete/$",
+        oidc_generate_bearer_token_complete,
+        name="oidc-generate-bearer-token-complete",
+    ),
+    url(
+        r"^oidc/list-bearer-token/$",
+        oidc_list_bearer_tokens,
+        name="oidc-list-bearer-tokens",
+    ),
+    url(
+        r"^oidc/get-bearer-token/$",
+        oidc_get_bearer_token,
+        name="oidc-get-bearer-token",
+    ),
+    url(
+        r"^oidc/revoke-bearer-tokens/$",
+        oidc_revoke_bearer_tokens,
+        name="oidc-revoke-bearer-tokens",
+    ),
+    url(
+        r"^oidc/profile/$",
+        oidc_profile_view,
+        name="oidc-profile",
+    ),
+    url(r"^login/$", LoginView.as_view(template_name="login.html"), name="login"),
+    url(r"^logout/$", LogoutView.as_view(template_name="logout.html"), name="logout"),
+]
diff --git a/swh/web/auth/views.py b/swh/web/auth/views.py
--- a/swh/web/auth/views.py
+++ b/swh/web/auth/views.py
@@ -19,13 +19,11 @@
     JsonResponse,
 )
 from django.shortcuts import render
-from django.urls import re_path as url
 from django.views.decorators.http import require_http_methods
 
 from swh.auth.django.models import OIDCUser
 from swh.auth.django.utils import keycloak_oidc_client
 from swh.auth.django.views import get_oidc_login_data, oidc_login_view
-from swh.auth.django.views import urlpatterns as auth_urlpatterns
 from swh.auth.keycloak import KeycloakError, keycloak_error_message
 from swh.web.auth.models import OIDCUserOfflineTokens
 from swh.web.auth.utils import decrypt_data, encrypt_data
@@ -153,39 +151,5 @@
 
 
 @login_required(login_url="/oidc/login/", redirect_field_name="next_path")
-def _oidc_profile_view(request: HttpRequest) -> HttpResponse:
-    return render(request, "auth/profile.html")
-
-
-urlpatterns = auth_urlpatterns + [
-    url(
-        r"^oidc/generate-bearer-token/$",
-        oidc_generate_bearer_token,
-        name="oidc-generate-bearer-token",
-    ),
-    url(
-        r"^oidc/generate-bearer-token-complete/$",
-        oidc_generate_bearer_token_complete,
-        name="oidc-generate-bearer-token-complete",
-    ),
-    url(
-        r"^oidc/list-bearer-token/$",
-        oidc_list_bearer_tokens,
-        name="oidc-list-bearer-tokens",
-    ),
-    url(
-        r"^oidc/get-bearer-token/$",
-        oidc_get_bearer_token,
-        name="oidc-get-bearer-token",
-    ),
-    url(
-        r"^oidc/revoke-bearer-tokens/$",
-        oidc_revoke_bearer_tokens,
-        name="oidc-revoke-bearer-tokens",
-    ),
-    url(
-        r"^oidc/profile/$",
-        _oidc_profile_view,
-        name="oidc-profile",
-    ),
-]
+def oidc_profile_view(request: HttpRequest) -> HttpResponse:
+    return render(request, "profile.html")
diff --git a/swh/web/settings/common.py b/swh/web/settings/common.py
--- a/swh/web/settings/common.py
+++ b/swh/web/settings/common.py
@@ -322,8 +322,8 @@
     }
 }
 
-LOGIN_URL = "/admin/login/"
-LOGIN_REDIRECT_URL = "admin"
+LOGIN_URL = "/login/"
+LOGIN_REDIRECT_URL = "swh-web-homepage"
 
 SESSION_ENGINE = "django.contrib.sessions.backends.cache"
 
diff --git a/swh/web/tests/auth/test_views.py b/swh/web/tests/auth/test_views.py
--- a/swh/web/tests/auth/test_views.py
+++ b/swh/web/tests/auth/test_views.py
@@ -297,7 +297,7 @@
     keycloak_oidc.client_permissions = client_permissions
     client.login(code="", code_verifier="", redirect_uri="")
     resp = check_html_get_response(
-        client, url, status_code=200, template_used="auth/profile.html"
+        client, url, status_code=200, template_used="profile.html"
     )
     user = resp.wsgi_request.user
     kc_account_url = (
diff --git a/swh/web/urls.py b/swh/web/urls.py
--- a/swh/web/urls.py
+++ b/swh/web/urls.py
@@ -9,7 +9,6 @@
 
 from django.conf import settings
 from django.conf.urls import handler400, handler403, handler404, handler500, include
-from django.contrib.auth.views import LogoutView
 from django.contrib.staticfiles.views import serve
 from django.shortcuts import render
 from django.urls import re_path as url
@@ -53,8 +52,6 @@
         name="browse-swhid",
     ),
     url(r"^", include("swh.web.misc.urls")),
-    url(r"^", include("swh.web.auth.views")),
-    url(r"^logout/$", LogoutView.as_view(template_name="logout.html"), name="logout"),
 ]
 
 # Register URLs for each SWH Django application