diff --git a/assets/src/bundles/add_forge/index.js b/assets/src/bundles/add_forge/index.js
--- a/assets/src/bundles/add_forge/index.js
+++ b/assets/src/bundles/add_forge/index.js
@@ -24,7 +24,7 @@
     'FIRST_ORIGIN_LOADED': 'First origin loaded',
     'REJECTED': 'Rejected',
     'SUSPENDED': 'Suspended',
-    'DENIED': 'Denied'
+    'UNSUCCESSFUL': 'Unsuccessful'
   };
   return status in statusLabel ? statusLabel[status] : status;
 }
diff --git a/assets/src/bundles/add_forge/request-dashboard.js b/assets/src/bundles/add_forge/request-dashboard.js
--- a/assets/src/bundles/add_forge/request-dashboard.js
+++ b/assets/src/bundles/add_forge/request-dashboard.js
@@ -105,7 +105,7 @@
     'FIRST_ORIGIN_LOADED': [],
     'REJECTED': [],
     'SUSPENDED': ['PENDING'],
-    'DENIED': []
+    'UNSUCCESSFUL': []
   };
 
   // Determine the possible next status out of the current one
diff --git a/swh/web/add_forge_now/migrations/0007_rename_denied_request_status.py b/swh/web/add_forge_now/migrations/0007_rename_denied_request_status.py
new file mode 100644
--- /dev/null
+++ b/swh/web/add_forge_now/migrations/0007_rename_denied_request_status.py
@@ -0,0 +1,51 @@
+# Generated by Django 2.2.28 on 2022-08-16 14:13
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ("swh_web_add_forge_now", "0006_request_add_new_fields"),
+    ]
+
+    operations = [
+        migrations.AlterField(
+            model_name="request",
+            name="status",
+            field=models.TextField(
+                choices=[
+                    ("PENDING", "Pending"),
+                    ("WAITING_FOR_FEEDBACK", "Waiting for feedback"),
+                    ("FEEDBACK_TO_HANDLE", "Feedback to handle"),
+                    ("ACCEPTED", "Accepted"),
+                    ("SCHEDULED", "Scheduled"),
+                    ("FIRST_LISTING_DONE", "First listing done"),
+                    ("FIRST_ORIGIN_LOADED", "First origin loaded"),
+                    ("REJECTED", "Rejected"),
+                    ("SUSPENDED", "Suspended"),
+                    ("UNSUCCESSFUL", "Unsuccessful"),
+                ],
+                default="PENDING",
+            ),
+        ),
+        migrations.AlterField(
+            model_name="requesthistory",
+            name="new_status",
+            field=models.TextField(
+                choices=[
+                    ("PENDING", "Pending"),
+                    ("WAITING_FOR_FEEDBACK", "Waiting for feedback"),
+                    ("FEEDBACK_TO_HANDLE", "Feedback to handle"),
+                    ("ACCEPTED", "Accepted"),
+                    ("SCHEDULED", "Scheduled"),
+                    ("FIRST_LISTING_DONE", "First listing done"),
+                    ("FIRST_ORIGIN_LOADED", "First origin loaded"),
+                    ("REJECTED", "Rejected"),
+                    ("SUSPENDED", "Suspended"),
+                    ("UNSUCCESSFUL", "Unsuccessful"),
+                ],
+                null=True,
+            ),
+        ),
+    ]
diff --git a/swh/web/add_forge_now/models.py b/swh/web/add_forge_now/models.py
--- a/swh/web/add_forge_now/models.py
+++ b/swh/web/add_forge_now/models.py
@@ -32,7 +32,7 @@
     FIRST_ORIGIN_LOADED = "First origin loaded"
     REJECTED = "Rejected"
     SUSPENDED = "Suspended"
-    DENIED = "Denied"
+    UNSUCCESSFUL = "Unsuccessful"
 
     @classmethod
     def choices(cls):
@@ -47,6 +47,7 @@
                 self.ACCEPTED,
                 self.REJECTED,
                 self.SUSPENDED,
+                self.UNSUCCESSFUL,
             ],
             self.ACCEPTED: [self.SCHEDULED],
             self.SCHEDULED: [
@@ -58,7 +59,7 @@
             self.FIRST_ORIGIN_LOADED: [],
             self.REJECTED: [],
             self.SUSPENDED: [self.PENDING],
-            self.DENIED: [],
+            self.UNSUCCESSFUL: [],
         }
         return next_statuses[self]  # type: ignore
 
diff --git a/swh/web/templates/add_forge_now/help.html b/swh/web/templates/add_forge_now/help.html
--- a/swh/web/templates/add_forge_now/help.html
+++ b/swh/web/templates/add_forge_now/help.html
@@ -81,7 +81,7 @@
 
       <li><strong>Rejected:</strong>The request is invalid. It is rejected by a moderator with an explanation.</li>
 
-      <li><strong>Denied:</strong>The forge administrator(s) denied the request to list their forge.</li>
+      <li><strong>Unsuccessful:</strong>An issue has been encountered which currently prevents the full archival.</li>
 
       <li><strong>Suspended:</strong>The forge listing is not supported yet.</li>
     </ul>
diff --git a/swh/web/tests/add_forge_now/test_migration.py b/swh/web/tests/add_forge_now/test_migration.py
--- a/swh/web/tests/add_forge_now/test_migration.py
+++ b/swh/web/tests/add_forge_now/test_migration.py
@@ -7,6 +7,8 @@
 
 import pytest
 
+from django.core.exceptions import ValidationError
+
 from swh.web.add_forge_now.apps import APP_LABEL
 
 MIGRATION_0001 = "0001_initial"
@@ -14,6 +16,7 @@
 MIGRATION_0003 = "0003_request_submitter_forward_username"
 MIGRATION_0005 = "0005_prepare_inbound_email"
 MIGRATION_0006 = "0006_request_add_new_fields"
+MIGRATION_0007 = "0007_rename_denied_request_status"
 
 
 def now() -> datetime:
@@ -166,3 +169,45 @@
         history = history.order_by("id")
         assert request.last_modified_date == history.last().date
         assert request.last_moderator == history.last().actor
+
+
+def test_add_forge_now_denied_status_renamed_to_unsuccesful(migrator):
+
+    state = migrator.apply_tested_migration((APP_LABEL, MIGRATION_0006))
+    Request = state.apps.get_model(APP_LABEL, "Request")
+
+    from swh.web.add_forge_now.models import RequestStatus
+
+    req = Request(
+        status=RequestStatus.UNSUCCESSFUL.name,
+        submitter_name="dudess",
+        submitter_email="dudess@orga.org",
+        forge_type="cgit",
+        forge_url="https://example.org/forge",
+        forge_contact_email="forge@example.org",
+        forge_contact_name="forge",
+        forge_contact_comment=(
+            "Discovered on the main forge homepag, following contact link."
+        ),
+        last_modified_date=datetime.now(timezone.utc),
+    )
+    with pytest.raises(ValidationError):
+        req.clean_fields()
+
+    state = migrator.apply_tested_migration((APP_LABEL, MIGRATION_0007))
+    Request = state.apps.get_model(APP_LABEL, "Request")
+
+    req = Request(
+        status=RequestStatus.UNSUCCESSFUL.name,
+        submitter_name="dudess",
+        submitter_email="dudess@orga.org",
+        forge_type="cgit",
+        forge_url="https://example.org/forge",
+        forge_contact_email="forge@example.org",
+        forge_contact_name="forge",
+        forge_contact_comment=(
+            "Discovered on the main forge homepag, following contact link."
+        ),
+        last_modified_date=datetime.now(timezone.utc),
+    )
+    req.clean_fields()
diff --git a/swh/web/tests/add_forge_now/test_models.py b/swh/web/tests/add_forge_now/test_models.py
--- a/swh/web/tests/add_forge_now/test_models.py
+++ b/swh/web/tests/add_forge_now/test_models.py
@@ -20,6 +20,16 @@
             ],
         ),
         (RequestStatus.WAITING_FOR_FEEDBACK, [RequestStatus.FEEDBACK_TO_HANDLE]),
+        (
+            RequestStatus.FEEDBACK_TO_HANDLE,
+            [
+                RequestStatus.WAITING_FOR_FEEDBACK,
+                RequestStatus.ACCEPTED,
+                RequestStatus.REJECTED,
+                RequestStatus.SUSPENDED,
+                RequestStatus.UNSUCCESSFUL,
+            ],
+        ),
     ],
 )
 def test_allowed_next_statuses(current_status, allowed_next_statuses):