diff --git a/swh/web/common/utils.py b/swh/web/common/utils.py
--- a/swh/web/common/utils.py
+++ b/swh/web/common/utils.py
@@ -312,6 +312,7 @@
         "status": config["status"],
         "swh_web_dev": is_swh_web_development(request),
         "swh_web_staging": is_swh_web_staging(request),
+        "swh_web_prod": is_swh_web_production(request),
         "swh_web_version": get_distribution("swh.web").version,
         "iframe_mode": False,
         "ADMIN_LIST_DEPOSIT_PERMISSION": ADMIN_LIST_DEPOSIT_PERMISSION,
diff --git a/swh/web/templates/layout.html b/swh/web/templates/layout.html
--- a/swh/web/templates/layout.html
+++ b/swh/web/templates/layout.html
@@ -63,7 +63,7 @@
 
     {% block header %}{% endblock %}
 
-    {% if not swh_web_dev and not swh_web_staging %}
+    {% if swh_web_prod %}
 
       <!-- Matomo -->
       <script type="text/javascript">
diff --git a/swh/web/tests/test_templates.py b/swh/web/tests/test_templates.py
--- a/swh/web/tests/test_templates.py
+++ b/swh/web/tests/test_templates.py
@@ -97,3 +97,17 @@
     url = reverse("swh-web-homepage")
     resp = check_http_get_response(client, url, status_code=200)
     assert_contains(resp, "swh-deposit-admin-link")
+
+
+def test_layout_no_piwik_by_default(client):
+    url = reverse("swh-web-homepage")
+    resp = check_http_get_response(client, url, status_code=200)
+    assert_not_contains(resp, "https://piwik.inria.fr")
+
+
+def test_layout_piwik_in_production(client):
+    url = reverse("swh-web-homepage")
+    resp = check_http_get_response(
+        client, url, status_code=200, server_name=SWH_WEB_SERVER_NAME
+    )
+    assert_contains(resp, "https://piwik.inria.fr")