diff --git a/swh/web/common/utils.py b/swh/web/common/utils.py
--- a/swh/web/common/utils.py
+++ b/swh/web/common/utils.py
@@ -33,7 +33,7 @@
 )
 from swh.web.common.exc import BadInputExc
 from swh.web.common.typing import QueryParameters
-from swh.web.config import SWH_WEB_SERVER_NAME, get_config, search
+from swh.web.config import SWH_WEB_SERVER_NAME, get_config, is_feature_enabled, search
 
 SWH_WEB_METRICS_REGISTRY = CollectorRegistry(auto_describe=True)
 
@@ -315,6 +315,7 @@
         "iframe_mode": False,
         "ADMIN_LIST_DEPOSIT_PERMISSION": ADMIN_LIST_DEPOSIT_PERMISSION,
         "ADD_FORGE_MODERATOR_PERMISSION": ADD_FORGE_MODERATOR_PERMISSION,
+        "addforgenow_enabled": is_feature_enabled("add-forge-now"),
     }
 
 
diff --git a/swh/web/config.py b/swh/web/config.py
--- a/swh/web/config.py
+++ b/swh/web/config.py
@@ -127,6 +127,7 @@
     "staging_server_names": ("list", SWH_WEB_STAGING_SERVER_NAMES),
     "instance_name": ("str", "archive-test.softwareheritage.org"),
     "give": ("dict", {"public_key": "", "token": ""}),
+    "features": ("dict", {"add-forge-now": False}),
 }
 
 swhweb_config: Dict[str, Any] = {}
@@ -207,3 +208,11 @@
 
     """
     return get_config()["counters"]
+
+
+def is_feature_enabled(feature_name: str) -> bool:
+    """Determine whether a feature is enabled or not. If feature_name is not found at all,
+    it's considered disabled.
+
+    """
+    return get_config()["features"].get(feature_name, False)
diff --git a/swh/web/settings/tests.py b/swh/web/settings/tests.py
--- a/swh/web/settings/tests.py
+++ b/swh/web/settings/tests.py
@@ -81,6 +81,7 @@
             "server_url": "http://localhost:8080/auth/" if _pytest else "",
             "realm_name": "SoftwareHeritage",
         },
+        "features": {"add-forge-now": True,},
     }
 )
 
diff --git a/swh/web/templates/layout.html b/swh/web/templates/layout.html
--- a/swh/web/templates/layout.html
+++ b/swh/web/templates/layout.html
@@ -209,12 +209,14 @@
                 <p>Save code now</p>
               </a>
             </li>
+            {% if addforgenow_enabled %}
             <li class="nav-item swh-origin-save-item" title="Request adding a new forge listing">
               <a href="{% url 'forge-add' %}" class="nav-link swh-forge-add-link">
                 <i style="color: #e20026;" class="nav-icon mdi mdi-24px mdi-anvil"></i>
                 <p>Add forge now</p>
               </a>
             </li>
+            {% endif %}
             <li class="nav-item swh-help-item" title="How to browse the archive ?">
               <a href="#" class="nav-link swh-help-link" onclick="swh.guided_tour.guidedTourButtonClick(event)">
                 <i style="color: #e20026;" class="nav-icon mdi mdi-24px mdi-help-circle"></i>
@@ -231,13 +233,15 @@
                   </a>
                 </li>
               {% endif %}
-              {% if user.is_staff or ADD_FORGE_MODERATOR_PERMISSION in user.get_all_permissions %}
+              {% if addforgenow_enabled %}
+                {% if user.is_staff or ADD_FORGE_MODERATOR_PERMISSION in user.get_all_permissions %}
                 <li class="nav-item swh-forge-add-moderation-item" title="Add forge now moderation">
                   <a href="{% url 'add-forge-now-requests-moderation' %}" class="nav-link swh-forge-add-moderation-link">
                     <i style="color: #fecd1b;" class="nav-icon mdi mdi-24px mdi-anvil"></i>
                     <p>Add forge now</p>
                   </a>
                 </li>
+                {% endif %}
               {% endif %}
               {% if user.is_staff or ADMIN_LIST_DEPOSIT_PERMISSION in user.get_all_permissions %}
               <li class="nav-item swh-deposit-admin-item" title="Deposit administration">
diff --git a/swh/web/tests/test_config.py b/swh/web/tests/test_config.py
new file mode 100644
--- /dev/null
+++ b/swh/web/tests/test_config.py
@@ -0,0 +1,23 @@
+# Copyright (C) 2022 The Software Heritage developers
+# See the AUTHORS file at the top-level directory of this distribution
+# License: GNU General Public License version 3, or any later version
+# See top-level LICENSE file for more information
+
+import pytest
+
+from swh.web.config import get_config, is_feature_enabled
+
+
+@pytest.mark.parametrize(
+    "feature_name", ["inexistant-feature", "awesome-stuff"],
+)
+def test_is_feature_enabled(feature_name):
+    config = get_config()
+    # by default, feature non configured are considered disabled
+    assert is_feature_enabled(feature_name) is False
+
+    for enabled in [True, False]:
+        # Let's configure the feature
+        config["features"] = {feature_name: enabled}
+        # and check its configuration is properly read
+        assert is_feature_enabled(feature_name) is enabled