diff --git a/assets/src/bundles/add_forge/request-dashboard.js b/assets/src/bundles/add_forge/request-dashboard.js
--- a/assets/src/bundles/add_forge/request-dashboard.js
+++ b/assets/src/bundles/add_forge/request-dashboard.js
@@ -57,6 +57,7 @@
 
     // Setting data for the email, now adding static data
     $('#contactForgeAdmin').attr('emailTo', forgeRequest.forge_contact_email);
+    $('#contactForgeAdmin').attr('emailCc', forgeRequest.inbound_email_address);
     $('#contactForgeAdmin').attr('emailSubject', `[swh-add_forge_now] Request ${forgeRequest.id}`);
     populateRequestHistory(data.history);
     populateDecisionSelectOption(forgeRequest.status);
@@ -123,9 +124,10 @@
 function contactForgeAdmin(event) {
   // Open the mailclient with pre-filled text
   const mailTo = $('#contactForgeAdmin').attr('emailTo');
+  const mailCc = $('#contactForgeAdmin').attr('emailCc');
   const subject = $('#contactForgeAdmin').attr('emailSubject');
   const emailText = emailTempate({'forgeUrl': forgeRequest.forge_url}).trim().replace(/\n/g, '%0D%0A');
   const w = window.open('', '_blank', '', true);
-  w.location.href = `mailto: ${mailTo}?subject=${subject}&body=${emailText}`;
+  w.location.href = `mailto:${mailTo}?Cc=${mailCc}&Reply-To=${mailCc}&Subject=${subject}&body=${emailText}`;
   w.focus();
 }
diff --git a/swh/web/add_forge_now/apps.py b/swh/web/add_forge_now/apps.py
--- a/swh/web/add_forge_now/apps.py
+++ b/swh/web/add_forge_now/apps.py
@@ -11,3 +11,9 @@
 class AddForgeNowConfig(AppConfig):
     name = "swh.web.add_forge_now"
     label = APP_LABEL
+
+    def ready(self):
+        from ..inbound_email.signals import email_received
+        from .signal_receivers import handle_inbound_message
+
+        email_received.connect(handle_inbound_message)
diff --git a/swh/web/add_forge_now/migrations/0005_prepare_inbound_email.py b/swh/web/add_forge_now/migrations/0005_prepare_inbound_email.py
new file mode 100644
--- /dev/null
+++ b/swh/web/add_forge_now/migrations/0005_prepare_inbound_email.py
@@ -0,0 +1,30 @@
+# Generated by Django 2.2.16 on 2022-04-01 15:10
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ("swh_web_add_forge_now", "0004_rename_tables"),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name="requesthistory",
+            name="raw_message",
+            field=models.BinaryField(null=True),
+        ),
+        migrations.AlterField(
+            model_name="requesthistory",
+            name="actor_role",
+            field=models.TextField(
+                choices=[
+                    ("MODERATOR", "moderator"),
+                    ("SUBMITTER", "submitter"),
+                    ("FORGE_ADMIN", "forge admin"),
+                    ("EMAIL", "email"),
+                ]
+            ),
+        ),
+    ]
diff --git a/swh/web/add_forge_now/models.py b/swh/web/add_forge_now/models.py
--- a/swh/web/add_forge_now/models.py
+++ b/swh/web/add_forge_now/models.py
@@ -10,6 +10,8 @@
 
 from django.db import models
 
+from ..config import get_config
+from ..inbound_email.utils import get_address_for_pk
 from .apps import APP_LABEL
 
 
@@ -64,6 +66,7 @@
     MODERATOR = "moderator"
     SUBMITTER = "submitter"
     FORGE_ADMIN = "forge admin"
+    EMAIL = "email"
 
     @classmethod
     def choices(cls):
@@ -82,6 +85,7 @@
     actor_role = models.TextField(choices=RequestActorRole.choices())
     date = models.DateTimeField(auto_now_add=True)
     new_status = models.TextField(choices=RequestStatus.choices(), null=True)
+    raw_message = models.BinaryField(null=True)
 
     class Meta:
         app_label = APP_LABEL
@@ -108,3 +112,8 @@
     class Meta:
         app_label = APP_LABEL
         db_table = "add_forge_request"
+
+    @property
+    def inbound_email_address(self) -> str:
+        base_address = get_config()["add_forge_now"]["email_address"]
+        return get_address_for_pk(salt=APP_LABEL, base_address=base_address, pk=self.pk)
diff --git a/swh/web/add_forge_now/signal_receivers.py b/swh/web/add_forge_now/signal_receivers.py
new file mode 100644
--- /dev/null
+++ b/swh/web/add_forge_now/signal_receivers.py
@@ -0,0 +1,70 @@
+# Copyright (C) 2022  The Software Heritage developers
+# See the AUTHORS file at the top-level directory of this distribution
+# License: GNU Affero General Public License version 3, or any later version
+# See top-level LICENSE file for more information
+
+from email.message import EmailMessage
+from typing import Type
+
+from ..config import get_config
+from ..inbound_email.signals import EmailProcessingStatus
+from ..inbound_email.utils import get_message_plaintext, get_pks_from_message
+from .apps import APP_LABEL
+from .models import Request, RequestActorRole, RequestHistory, RequestStatus
+
+
+def handle_inbound_message(sender: Type, **kwargs) -> EmailProcessingStatus:
+    """Handle inbound email messages for add forge now.
+
+    This uses the from field in the message to set the actor for the new entry in the
+    request history. We also unconditionally advance the status of requests in the
+    ``PENDING`` or ``WAITING_FOR_FEEDBACK`` states.
+
+    The raw message is saved in the request history as an escape hatch if something goes
+    wrong during processing.
+
+    """
+
+    message = kwargs["message"]
+    assert isinstance(message, EmailMessage)
+
+    base_address = get_config()["add_forge_now"]["email_address"]
+
+    pks = get_pks_from_message(
+        salt=APP_LABEL, base_address=base_address, message=message
+    )
+
+    if not pks:
+        return EmailProcessingStatus.IGNORED
+
+    for pk in pks:
+        try:
+            request = Request.objects.get(pk=pk)
+        except Request.DoesNotExist:
+            continue
+
+        request_updated = False
+
+        history_entry = RequestHistory(
+            request=request,
+            actor=str(message["from"]),
+            actor_role=RequestActorRole.EMAIL.name,
+            text=get_message_plaintext(message)
+            or "Could not decode inbound message, see raw message.",
+            raw_message=bytes(message),
+        )
+
+        new_status = {
+            RequestStatus.PENDING: RequestStatus.WAITING_FOR_FEEDBACK,
+            RequestStatus.WAITING_FOR_FEEDBACK: RequestStatus.FEEDBACK_TO_HANDLE,
+        }.get(RequestStatus(request.status))
+
+        if new_status:
+            request.status = history_entry.new_status = new_status.name
+            request_updated = True
+
+        history_entry.save()
+        if request_updated:
+            request.save()
+
+    return EmailProcessingStatus.PROCESSED
diff --git a/swh/web/api/views/add_forge_now.py b/swh/web/api/views/add_forge_now.py
--- a/swh/web/api/views/add_forge_now.py
+++ b/swh/web/api/views/add_forge_now.py
@@ -58,6 +58,8 @@
 
 
 class AddForgeNowRequestSerializer(serializers.ModelSerializer):
+    inbound_email_address = serializers.CharField()
+
     class Meta:
         model = AddForgeRequest
         fields = "__all__"
@@ -75,7 +77,7 @@
 class AddForgeNowRequestHistorySerializer(serializers.ModelSerializer):
     class Meta:
         model = AddForgeNowRequestHistory
-        exclude = ("request",)
+        exclude = ("request", "raw_message")
 
 
 class AddForgeNowRequestHistoryPublicSerializer(serializers.ModelSerializer):
diff --git a/swh/web/config.py b/swh/web/config.py
--- a/swh/web/config.py
+++ b/swh/web/config.py
@@ -128,6 +128,7 @@
     "instance_name": ("str", "archive-test.softwareheritage.org"),
     "give": ("dict", {"public_key": "", "token": ""}),
     "features": ("dict", {"add_forge_now": True}),
+    "add_forge_now": ("dict", {"email_address": "add-forge-now@example.com"}),
 }
 
 swhweb_config: Dict[str, Any] = {}
diff --git a/swh/web/templates/add_forge_now/request-dashboard.html b/swh/web/templates/add_forge_now/request-dashboard.html
--- a/swh/web/templates/add_forge_now/request-dashboard.html
+++ b/swh/web/templates/add_forge_now/request-dashboard.html
@@ -107,7 +107,7 @@
       <hr />
       <div>
         <button class="btn btn-link" id="contactForgeAdmin"
-                emailSubject="" emailTo="">
+                emailSubject="" emailTo="" emailCc="">
           Send message to the forge
         </button>
       </div>
diff --git a/swh/web/tests/api/views/test_add_forge_now.py b/swh/web/tests/api/views/test_add_forge_now.py
--- a/swh/web/tests/api/views/test_add_forge_now.py
+++ b/swh/web/tests/api/views/test_add_forge_now.py
@@ -14,6 +14,8 @@
 
 from swh.web.add_forge_now.models import Request
 from swh.web.common.utils import reverse
+from swh.web.config import get_config
+from swh.web.inbound_email.utils import get_address_for_pk
 from swh.web.tests.utils import (
     check_api_get_responses,
     check_api_post_response,
@@ -75,6 +77,15 @@
 }
 
 
+def inbound_email_for_pk(pk: int) -> str:
+    """Check that the inbound email matches the one expected for the given pk"""
+
+    base_address = get_config()["add_forge_now"]["email_address"]
+    return get_address_for_pk(
+        salt="swh_web_add_forge_now", base_address=base_address, pk=pk
+    )
+
+
 @pytest.mark.django_db(transaction=True, reset_sequences=True)
 @pytest.mark.parametrize(
     "add_forge_data",
@@ -111,6 +122,7 @@
         "submitter_name": regular_user.username,
         "submitter_email": regular_user.email,
         "submitter_forward_username": expected_consent_bool,
+        "inbound_email_address": inbound_email_for_pk(resp.data["id"]),
     }
 
     assert date_before < iso8601.parse_date(resp.data["submission_date"]) < date_after
@@ -145,6 +157,7 @@
         "submission_date": resp.data["submission_date"],
         "submitter_name": regular_user.username,
         "submitter_email": regular_user.email,
+        "inbound_email_address": inbound_email_for_pk(1),
     }
 
     assert date_before < iso8601.parse_date(resp.data["submission_date"]) < date_after
@@ -355,6 +368,7 @@
         "submitter_name": regular_user.username,
         "submitter_email": regular_user.email,
         "id": 1,
+        "inbound_email_address": inbound_email_for_pk(1),
     }
 
     other_forge_request = {
@@ -364,6 +378,7 @@
         "submitter_name": regular_user.username,
         "submitter_email": regular_user.email,
         "id": 2,
+        "inbound_email_address": inbound_email_for_pk(2),
     }
 
     assert resp.data == [other_forge_request, add_forge_request]
@@ -495,6 +510,7 @@
             "submission_date": submission_date,
             "submitter_name": regular_user.username,
             "submitter_email": regular_user.email,
+            "inbound_email_address": inbound_email_for_pk(1),
         },
         "history": [
             {