diff --git a/swh/web/common/utils.py b/swh/web/common/utils.py
--- a/swh/web/common/utils.py
+++ b/swh/web/common/utils.py
@@ -29,7 +29,7 @@
 from swh.web.auth.utils import ADMIN_LIST_DEPOSIT_PERMISSION
 from swh.web.common.exc import BadInputExc
 from swh.web.common.typing import QueryParameters
-from swh.web.config import get_config, search
+from swh.web.config import SWH_WEB_SERVER_NAME, get_config, search
 
 SWH_WEB_METRICS_REGISTRY = CollectorRegistry(auto_describe=True)
 
@@ -242,6 +242,31 @@
     return ip
 
 
+def is_swh_web_development(request: HttpRequest) -> bool:
+    """Indicate if we are running a development version of swh-web.
+    """
+    site_base_url = request.build_absolute_uri("/")
+    return any(
+        host in site_base_url for host in ("localhost", "127.0.0.1", "testserver")
+    )
+
+
+def is_swh_web_staging(request: HttpRequest) -> bool:
+    """Indicate if we are running a staging version of swh-web.
+    """
+    config = get_config()
+    site_base_url = request.build_absolute_uri("/")
+    return any(
+        server_name in site_base_url for server_name in config["staging_server_names"]
+    )
+
+
+def is_swh_web_production(request: HttpRequest) -> bool:
+    """Indicate if we are running the public production version of swh-web.
+    """
+    return SWH_WEB_SERVER_NAME in request.build_absolute_uri("/")
+
+
 browsers_supported_image_mimes = set(
     [
         "image/gif",
@@ -269,7 +294,7 @@
         # To avoid django.template.base.VariableDoesNotExist errors
         # when rendering templates when standard Django user is logged in.
         request.user.backend = "django.contrib.auth.backends.ModelBackend"
-    site_base_url = request.build_absolute_uri("/")
+
     return {
         "swh_object_icons": swh_object_icons,
         "available_languages": None,
@@ -277,16 +302,11 @@
         "oidc_enabled": bool(config["keycloak"]["server_url"]),
         "browsers_supported_image_mimes": browsers_supported_image_mimes,
         "keycloak": config["keycloak"],
-        "site_base_url": site_base_url,
+        "site_base_url": request.build_absolute_uri("/"),
         "DJANGO_SETTINGS_MODULE": os.environ["DJANGO_SETTINGS_MODULE"],
         "status": config["status"],
-        "swh_web_dev": "localhost" in site_base_url,
-        "swh_web_staging": any(
-            [
-                server_name in site_base_url
-                for server_name in config["staging_server_names"]
-            ]
-        ),
+        "swh_web_dev": is_swh_web_development(request),
+        "swh_web_staging": is_swh_web_staging(request),
         "swh_web_version": get_distribution("swh.web").version,
         "iframe_mode": False,
         "ADMIN_LIST_DEPOSIT_PERMISSION": ADMIN_LIST_DEPOSIT_PERMISSION,
diff --git a/swh/web/config.py b/swh/web/config.py
--- a/swh/web/config.py
+++ b/swh/web/config.py
@@ -15,9 +15,10 @@
 from swh.vault import get_vault
 from swh.web import settings
 
+SWH_WEB_SERVER_NAME = "archive.softwareheritage.org"
 SWH_WEB_INTERNAL_SERVER_NAME = "archive.internal.softwareheritage.org"
 
-STAGING_SERVER_NAMES = [
+SWH_WEB_STAGING_SERVER_NAMES = [
     "webapp.staging.swh.network",
     "webapp.internal.staging.swh.network",
 ]
@@ -123,7 +124,7 @@
         },
     ),
     "counters_backend": ("string", "swh-storage"),  # or "swh-counters"
-    "staging_server_names": ("list", STAGING_SERVER_NAMES),
+    "staging_server_names": ("list", SWH_WEB_STAGING_SERVER_NAMES),
     "instance_name": ("str", "archive-test.softwareheritage.org"),
     "give": ("dict", {"public_key": "", "token": ""}),
 }
diff --git a/swh/web/tests/common/test_utils.py b/swh/web/tests/common/test_utils.py
--- a/swh/web/tests/common/test_utils.py
+++ b/swh/web/tests/common/test_utils.py
@@ -15,7 +15,7 @@
 
 from swh.web.common import utils
 from swh.web.common.exc import BadInputExc
-from swh.web.config import get_config
+from swh.web.config import SWH_WEB_SERVER_NAME, SWH_WEB_STAGING_SERVER_NAMES, get_config
 
 
 def test_shorten_path_noop():
@@ -297,3 +297,20 @@
     else:
         # see swh/web/tests/data.py for origins added for tests
         assert utils.origin_visit_types() == ["git", "tar"]
+
+
+@pytest.mark.parametrize("server_name", ["localhost", "127.0.0.1", "testserver"])
+def test_is_swh_web_development(request_factory, server_name):
+    request = request_factory.get("/", SERVER_NAME=server_name)
+    assert utils.is_swh_web_development(request)
+
+
+@pytest.mark.parametrize("server_name", SWH_WEB_STAGING_SERVER_NAMES)
+def test_is_swh_web_staging(request_factory, server_name):
+    request = request_factory.get("/", SERVER_NAME=server_name)
+    assert utils.is_swh_web_staging(request)
+
+
+def test_is_swh_web_production(request_factory):
+    request = request_factory.get("/", SERVER_NAME=SWH_WEB_SERVER_NAME)
+    assert utils.is_swh_web_production(request)
diff --git a/swh/web/tests/test_templates.py b/swh/web/tests/test_templates.py
--- a/swh/web/tests/test_templates.py
+++ b/swh/web/tests/test_templates.py
@@ -11,7 +11,7 @@
 
 from swh.web.auth.utils import ADMIN_LIST_DEPOSIT_PERMISSION
 from swh.web.common.utils import reverse
-from swh.web.config import STAGING_SERVER_NAMES, get_config
+from swh.web.config import SWH_WEB_SERVER_NAME, SWH_WEB_STAGING_SERVER_NAMES, get_config
 from swh.web.tests.django_asserts import assert_contains, assert_not_contains
 from swh.web.tests.utils import check_http_get_response, create_django_permission
 
@@ -20,14 +20,19 @@
 
 def test_layout_without_ribbon(client):
     url = reverse("swh-web-homepage")
-    resp = check_http_get_response(client, url, status_code=200)
+    resp = check_http_get_response(
+        client, url, status_code=200, server_name=SWH_WEB_SERVER_NAME
+    )
     assert_not_contains(resp, "swh-corner-ribbon")
 
 
 def test_layout_with_staging_ribbon(client):
     url = reverse("swh-web-homepage")
     resp = check_http_get_response(
-        client, url, status_code=200, server_name=random.choice(STAGING_SERVER_NAMES),
+        client,
+        url,
+        status_code=200,
+        server_name=random.choice(SWH_WEB_STAGING_SERVER_NAMES),
     )
     assert_contains(resp, "swh-corner-ribbon")
     assert_contains(resp, f"Staging<br/>v{swh_web_version}")