diff --git a/swh/web/browse/views/content.py b/swh/web/browse/views/content.py
--- a/swh/web/browse/views/content.py
+++ b/swh/web/browse/views/content.py
@@ -9,7 +9,7 @@
 import sentry_sdk
 
 from django.http import HttpResponse, JsonResponse
-from django.shortcuts import render
+from django.shortcuts import redirect, render
 
 from swh.model.hashutil import hash_to_hex
 from swh.model.swhids import ObjectType
@@ -22,7 +22,7 @@
     request_content,
 )
 from swh.web.common import archive, highlightjs, query
-from swh.web.common.exc import NotFoundExc, http_status_code_message
+from swh.web.common.exc import BadInputExc, NotFoundExc, http_status_code_message
 from swh.web.common.identifiers import get_swhids_info
 from swh.web.common.typing import ContentMetadata, SWHObjectInfo
 from swh.web.common.utils import gen_path_info, reverse, swh_object_icons
@@ -170,18 +170,53 @@
     return JsonResponse(diff_data)
 
 
+def _get_content_from_request(request):
+    path = request.GET.get("path")
+    if path is None:
+        raise BadInputExc("Path must be provided as a query parameter.")
+    snapshot = request.GET.get("snapshot")
+    origin_url = request.GET.get("origin_url")
+    if snapshot is None and origin_url is None:
+        raise BadInputExc(
+            "Origin URL or Snapshot must be provided as a query parameter."
+        )
+    snapshot_context = get_snapshot_context(
+        snapshot_id=snapshot,
+        origin_url=origin_url,
+        path=path,
+        timestamp=request.GET.get("timestamp"),
+        branch_name=request.GET.get("branch"),
+        release_name=request.GET.get("release"),
+        browse_context="content",
+    )
+    root_directory = snapshot_context["root_directory"]
+    return archive.lookup_directory_with_path(root_directory, path)
+
+
 @browse_route(
     r"content/(?P<query_string>[0-9a-z_:]*[0-9a-f]+.)/",
+    r"content/",
     view_name="browse-content",
     checksum_args=["query_string"],
 )
-def content_display(request, query_string):
+def content_display(request, query_string=None):
     """Django view that produces an HTML display of a content identified
     by its hash value.
 
-    The url that points to it is
+    The URLs that points to it are
     :http:get:`/browse/content/[(algo_hash):](hash)/`
+    :http:get:`/browse/content/`
     """
+    if query_string is None:
+        content = _get_content_from_request(request)
+        return redirect(
+            reverse(
+                "browse-content",
+                url_args={"query_string": f"sha1_git:{content['target']}"},
+                query_params=request.GET,
+            ),
+        )
+
     algo, checksum = query.parse_hash(query_string)
     checksum = hash_to_hex(checksum)
     origin_url = request.GET.get("origin_url")
diff --git a/swh/web/browse/views/origin.py b/swh/web/browse/views/origin.py
--- a/swh/web/browse/views/origin.py
+++ b/swh/web/browse/views/origin.py
@@ -8,7 +8,6 @@
 
 from swh.web.browse.browseurls import browse_route
 from swh.web.browse.snapshot_context import (
-    browse_snapshot_content,
     browse_snapshot_directory,
     get_snapshot_context,
 )
@@ -79,14 +78,7 @@
     The URL that points to it is :http:get:`/browse/origin/content/`
 
     """
-    return browse_snapshot_content(
-        request,
-        origin_url=request.GET.get("origin_url"),
-        snapshot_id=request.GET.get("snapshot"),
-        timestamp=request.GET.get("timestamp"),
-        path=request.GET.get("path"),
-        selected_language=request.GET.get("language"),
-    )
+    return redirect_to_new_route(request, "browse-content")
 
 
 @browse_route(
@@ -104,14 +96,7 @@
     :http:get:`/browse/origin/(origin_url)/visit/(timestamp)/content/(path)/`
 
     """
-    return browse_snapshot_content(
-        request,
-        origin_url=origin_url,
-        snapshot_id=request.GET.get("snapshot"),
-        timestamp=timestamp,
-        path=path,
-        selected_language=request.GET.get("language"),
-    )
+    return redirect_to_new_route(request, "browse-content")
 
 
 @browse_route(