diff --git a/data/common/common.yaml b/data/common/common.yaml
--- a/data/common/common.yaml
+++ b/data/common/common.yaml
@@ -2162,7 +2162,7 @@
   counters_backend: "%{alias('swh::deploy::webapp::counters_backend')}"
   log_dir: "%{hiera('swh::deploy::webapp::conf::log_dir')}"
   secret_key: "%{hiera('swh::deploy::webapp::conf::secret_key')}"
-  content_display_max_size: 1048576
+  content_display_max_size: 5242880 # 5MB
   throttling: "%{alias('swh::deploy::webapp::config::throttling')}"
   production_db: "%{alias('swh::deploy::webapp::production_db')}"
   es_workers_index_url: "%{alias('swh::deploy::webapp::config::es_workers_index_url')}"