diff --git a/tox.ini b/tox.ini
--- a/tox.ini
+++ b/tox.ini
@@ -15,6 +15,7 @@
   SWHPKGDIR = {envsitepackagesdir}/swh
 commands =
   {envpython} -m pifpaf run postgresql -- make -C docs {posargs:html}
+  {envpython} -m pifpaf run postgresql -- make -C users {posargs:html}
 
 [testenv:sphinx-dev]
 whitelist_externals = make
@@ -25,6 +26,7 @@
   SWHPKGDIR = {envsitepackagesdir}/swh
 commands =
   {envpython} -m pifpaf run postgresql -- make -C docs {posargs:html}
+  {envpython} -m pifpaf run postgresql -- make -C users {posargs:html}
 
 [testenv:black]
 skip_install = true