diff --git a/tox.ini b/tox.ini
--- a/tox.ini
+++ b/tox.ini
@@ -14,6 +14,7 @@
 setenv =
   SWHPKGDIR = {envsitepackagesdir}/swh
 commands =
+  {envpython} -m pifpaf run postgresql -- make -C users {posargs:html}
   {envpython} -m pifpaf run postgresql -- make -C docs {posargs:html}
 
 [testenv:sphinx-dev]
@@ -24,6 +25,7 @@
 setenv =
   SWHPKGDIR = {envsitepackagesdir}/swh
 commands =
+  {envpython} -m pifpaf run postgresql -- make -C users {posargs:html}
   {envpython} -m pifpaf run postgresql -- make -C docs {posargs:html}
 
 [testenv:black]