diff --git a/.gitignore b/.gitignore
--- a/.gitignore
+++ b/.gitignore
@@ -4,7 +4,8 @@
 .coverage
 .eggs/
 __pycache__
-dist
+build/
+dist/
 *.egg-info
 version.txt
 .vscode/
diff --git a/README.db_testing b/README.db_testing
deleted file mode 100644
--- a/README.db_testing
+++ /dev/null
@@ -1,17 +0,0 @@
-Running database-related tests
-==============================
-
-Python tests for this module include tests that cannot be run without a local
-Postgres database. You are not obliged to run those tests though:
-
-- `make test`:      will run all tests
-- `make test-nodb`: will run only tests that do not need a local DB
-- `make test-db`:   will run only tests that do need a local DB
-
-If you do want to run DB-related tests, you should:
-
-- ensure that your user is authorized to create and drop DBs, and in particular
-  DBs named "softwareheritage-test" and "softwareheritage-dev"
-
-- ensure that you have the storage testdata repository checked out in
-  ../swh-storage-testdata
diff --git a/README.dev b/README.md
rename from README.dev
rename to README.md
--- a/README.dev
+++ b/README.md
@@ -1,9 +1,66 @@
-README.dev
-==========
+swh-storage
+===========
+
+Abstraction layer over the archive, allowing to access all stored source code
+artifacts as well as their metadata.
+
+See the
+[documentation](https://docs.softwareheritage.org/devel/swh-storage/index.html)
+for more details.
+
+Tests
+-----
+
+Python tests for this module include tests that cannot be run without a local
+Postgres database. You are not obliged to run those tests though:
+
+- `make test`:      will run all tests
+- `make test-nodb`: will run only tests that do not need a local DB
+- `make test-db`:   will run only tests that do need a local DB
+
+If you do want to run DB-related tests, you should ensure you have access zith
+sufficient privileges to a Postgresql database.
+
+### Using your system database
+
+You need to:
+
+- ensure that your user is authorized to create and drop DBs, and in particular
+  DBs named "softwareheritage-test" and "softwareheritage-dev"
+
+- ensure that you have the storage testdata repository checked out in
+  ../swh-storage-testdata
+
+### Using pifpaf
+
+[pifpaf](https://github.com/jd/pifpaf) is a suite of fixtures and a
+command-line tool that allows to start and stop daemons for a quick throw-away
+usage.
+
+It can be used to run tests that need a Postgres database without any other
+configuration reauired nor the need to have special access to a running
+database:
+
+```bash
+
+$ pifpaf run postgresql make test-db
+[snip]
+----------------------------------------------------------------------
+Ran 124 tests in 56.203s
+
+OK
+```
+
+Note that pifpaf is not yet available as a Debian package, so you may have to
+install it in a venv.
+
+
+Development
+-----------
 
 A test server could locally be running for tests.
 
-# Sample configuration
+### Sample configuration
 
 In either /etc/softwareheritage/storage/storage.yml,
 ~/.config/swh/storage.yml or ~/.swh/storage.yml:
@@ -40,7 +97,7 @@
 Note that the 'root' path should exist on disk.
 
 
-# Run server
+### Run server
 
 Command:
 ```
@@ -50,7 +107,7 @@
 This runs a local swh-storage api at 5002 port.
 
 
-# And then what?
+### And then what?
 
 In your upper layer (loader-git, loader-svn, etc...), you can define a
 remote storage with this snippet of yaml configuration.
diff --git a/setup.py b/setup.py
--- a/setup.py
+++ b/setup.py
@@ -1,8 +1,20 @@
 #!/usr/bin/env python3
+# Copyright (C) 2015-2018  The Software Heritage developers
+# See the AUTHORS file at the top-level directory of this distribution
+# License: GNU General Public License version 3, or any later version
+# See top-level LICENSE file for more information
 
-import os
 from setuptools import setup, find_packages
 
+from os import path
+from io import open
+
+here = path.abspath(path.dirname(__file__))
+
+# Get the long description from the README file
+with open(path.join(here, 'README.md'), encoding='utf-8') as f:
+    long_description = f.read()
+
 
 def parse_requirements(name=None):
     if name:
@@ -11,7 +23,7 @@
         reqf = 'requirements.txt'
 
     requirements = []
-    if not os.path.exists(reqf):
+    if not path.exists(reqf):
         return requirements
 
     with open(reqf) as f:
@@ -26,6 +38,8 @@
 setup(
     name='swh.storage',
     description='Software Heritage storage manager',
+    long_description=long_description,
+    long_description_content_type='text/markdown',
     author='Software Heritage developers',
     author_email='swh-devel@inria.fr',
     url='https://forge.softwareheritage.org/diffusion/DSTO/',
@@ -33,13 +47,25 @@
     scripts=[
         'bin/swh-storage-add-dir',
     ],
+    setup_requires=['vcversioner'],
     install_requires=parse_requirements() + parse_requirements('swh'),
     extras_require={
         'testing': parse_requirements('test'),
         'schemata': ['SQLAlchemy'],
         'listener': ['kafka_python'],
     },
-    setup_requires=['vcversioner'],
     vcversioner={},
     include_package_data=True,
+    classifiers=[
+        "Programming Language :: Python :: 3",
+        "Intended Audience :: Developers",
+        "License :: OSI Approved :: GNU General Public License v3 (GPLv3)",
+        "Operating System :: OS Independent",
+        "Development Status :: 5 - Production/Stable",
+    ],
+    project_urls={
+        'Bug Reports': 'https://forge.softwareheritage.org/maniphest',
+        'Funding': 'https://www.softwareheritage.org/donate',
+        'Source': 'https://forge.softwareheritage.org/source/swh-storage',
+    },
 )