diff --git a/swh/web/templates/includes/show-metadata.html b/swh/web/templates/includes/show-metadata.html
--- a/swh/web/templates/includes/show-metadata.html
+++ b/swh/web/templates/includes/show-metadata.html
@@ -7,32 +7,30 @@
 
 {% load swh_templatetags %}
 
-{% if user.is_staff %}
-  <button id="metadata-toggler" class="btn btn-default btn-sm swh-popover-toggler" data-toggle="popover" data-popover-content="#metadata-popover">
-    <i class="mdi mdi-table mdi-fw" aria-hidden="true"></i>
-    Show metadata
-  </button>
+<button id="metadata-toggler" class="btn btn-default btn-sm swh-popover-toggler" data-toggle="popover" data-popover-content="#metadata-popover">
+  <i class="mdi mdi-table mdi-fw" aria-hidden="true"></i>
+  Show metadata
+</button>
 
-  <div id="metadata-popover" style="display:none;">
-    <div class="popover-heading">{{ swh_object_name }} metadata</div>
-    <div class="popover-body">
-      <table class="table">
-        <tbody>
-          {% for key, val in swh_object_metadata.items|dictsort:"0.lower" %}
-            {% if val is not None and val != '' %}
-              <tr>
-                <th class="swh-metadata-table-row swh-metadata-table-key">{{ key }}</th>
-                <td class="swh-metadata-table-row swh-metadata-table-value">
-                  <pre>{{ val | escape }}</pre>
-                </td>
-              </tr>
-            {% endif %}
-          {% endfor %}
-        </tbody>
-      </table>
-    </div>
+<div id="metadata-popover" style="display:none;">
+  <div class="popover-heading">{{ swh_object_name }} metadata</div>
+  <div class="popover-body">
+    <table class="table">
+      <tbody>
+        {% for key, val in swh_object_metadata.items|dictsort:"0.lower" %}
+          {% if val is not None and val != '' %}
+            <tr>
+              <th class="swh-metadata-table-row swh-metadata-table-key">{{ key }}</th>
+              <td class="swh-metadata-table-row swh-metadata-table-value">
+                <pre>{{ val | escape }}</pre>
+              </td>
+            </tr>
+          {% endif %}
+        {% endfor %}
+      </tbody>
+    </table>
   </div>
-{% endif %}
+</div>
 
 <script>
   swh.webapp.setBrowsedSwhObjectMetadata({{ swh_object_metadata|jsonify }})