diff --git a/setup.py b/setup.py
--- a/setup.py
+++ b/setup.py
@@ -56,7 +56,7 @@
     include_package_data=True,
     entry_points="""
         [swh.cli.subcommands]
-        content-replayer=swh.objstorage.replayer.cli:cli
+        content-replayer=swh.objstorage.replayer.cli:objstorage_group
     """,
     classifiers=[
         "Programming Language :: Python :: 3",
diff --git a/swh/objstorage/replayer/cli.py b/swh/objstorage/replayer/cli.py
--- a/swh/objstorage/replayer/cli.py
+++ b/swh/objstorage/replayer/cli.py
@@ -16,14 +16,14 @@
 
 from swh.model.model import SHA1_SIZE
 from swh.journal.client import get_journal_client
-from swh.objstorage.cli import cli
+from swh.objstorage.cli import cli as objstorage_group
 from swh.objstorage.factory import get_objstorage
 
 from swh.objstorage.replayer.replay import is_hash_in_bytearray
 from swh.objstorage.replayer.replay import process_replay_objects_content
 
 
-@cli.command("replay")
+@objstorage_group.command("replay")
 @click.option(
     "--stop-after-objects",
     "-n",
@@ -126,7 +126,7 @@
 
 def main():
     logging.basicConfig()
-    return cli(auto_envvar_prefix="SWH_OBJSTORAGE")
+    return objstorage_group(auto_envvar_prefix="SWH_OBJSTORAGE")
 
 
 if __name__ == "__main__":
diff --git a/swh/objstorage/replayer/tests/test_cli.py b/swh/objstorage/replayer/tests/test_cli.py
--- a/swh/objstorage/replayer/tests/test_cli.py
+++ b/swh/objstorage/replayer/tests/test_cli.py
@@ -21,7 +21,7 @@
 from swh.journal.serializers import key_to_kafka
 from swh.model.hashutil import hash_to_hex
 from swh.objstorage.backends.in_memory import InMemoryObjStorage
-from swh.objstorage.replayer.cli import cli
+from swh.objstorage.replayer.cli import objstorage_group
 from swh.objstorage.replayer.replay import CONTENT_REPLAY_RETRIES
 
 
@@ -71,7 +71,9 @@
         yaml.dump(config, config_fd)
         config_fd.seek(0)
         args = ["-C" + config_fd.name] + list(args)
-        return runner.invoke(cli, args, obj={"log_level": logging.DEBUG}, env=env,)
+        return runner.invoke(
+            objstorage_group, args, obj={"log_level": logging.DEBUG}, env=env,
+        )
 
 
 def test_replay_help():