diff --git a/README.md b/README.md
--- a/README.md
+++ b/README.md
@@ -48,7 +48,7 @@
 
 ``` sh
 $ createdb lister-github.com
-$ bin/ghlister --db-url postgres:///lister-github.com createdb
+$ python3 -m swh.lister.cli --db-url postgres:///lister-github.com github --createdb
 ```
 
 Configuration file samples
diff --git a/swh/lister/cli.py b/swh/lister/cli.py
new file mode 100644
--- /dev/null
+++ b/swh/lister/cli.py
@@ -0,0 +1,98 @@
+# Copyright (C) 2018  The Software Heritage developers
+# See the AUTHORS file at the top-level directory of this distribution
+# License: GNU General Public License version 3, or any later version
+# See top-level LICENSE file for more information
+
+import click
+
+
+CONTEXT_SETTINGS = dict(help_option_names=['-h', '--help'])
+
+
+@click.group(context_settings=CONTEXT_SETTINGS)
+@click.option(
+    '--db-url', '-d', default='postgres:///lister-gitlab.com',
+    help='SQLAlchemy DB URL; see '
+         '<http://docs.sqlalchemy.org/en/latest/core/engines.html#database-urls>')  # noqa
+@click.pass_context
+def cli(ctx, db_url):
+    """Initialize db model according to lister.
+
+    """
+    config = {}
+    if db_url:
+        config['db_url'] = db_url
+    ctx.obj = config
+
+
+@cli.command('github')
+@click.option('--createdb', is_flag=True, default=False,
+              help='create db')
+@click.option('--dropdb', is_flag=True, default=False,
+              help='Drop db')
+@click.pass_context
+def github(ctx, createdb, dropdb):
+    from .github import models
+    from .github.lister import GitHubLister
+
+    override_conf = {'lister_db_url': ctx.obj['db_url']}
+
+    lister = GitHubLister(lister_name='github.com',
+                          api_baseurl='https://api.github.com',
+                          override_config=override_conf)
+
+    if dropdb:
+        models.ModelBase.metadata.drop_all(lister.db_engine)
+
+    if createdb:
+        models.ModelBase.metadata.create_all(lister.db_engine)
+
+
+@cli.command('gitlab')
+@click.option('--createdb', is_flag=True, default=False,
+              help='create db')
+@click.option('--dropdb', is_flag=True, default=False,
+              help='Drop db')
+@click.pass_context
+def gitlab(ctx, createdb, dropdb):
+    from .gitlab import models
+    from .gitlab.lister import GitlabLister
+
+    override_conf = {'lister_db_url': ctx.obj['db_url']}
+
+    lister = GitlabLister(lister_name='gitlab.com',
+                          api_baseurl='https://gitlab.com/api/v4/',
+                          override_config=override_conf)
+
+    if dropdb:
+        models.ModelBase.metadata.drop_all(lister.db_engine)
+
+    if createdb:
+        models.ModelBase.metadata.create_all(lister.db_engine)
+
+
+@cli.command('bitbucket')
+@click.option('--createdb', is_flag=True, default=False,
+              help='create db')
+@click.option('--dropdb', is_flag=True, default=False,
+              help='Drop db')
+@click.pass_context
+def bitbucket(ctx, createdb, dropdb):
+    from .bitbucket import models
+    from .bitbucket.lister import BitBucketLister
+
+    override_conf = {'lister_db_url': ctx.obj['db_url']}
+
+    lister = BitBucketLister(lister_name='bitbucket.com',
+                             api_baseurl='https://api.bitbucket.org/2.0',
+                             override_config=override_conf)
+
+    if dropdb:
+        models.ModelBase.metadata.drop_all(lister.db_engine)
+
+    if createdb:
+        models.ModelBase.metadata.create_all(lister.db_engine)
+
+
+if __name__ == '__main__':
+    cli()