diff --git a/swh/core/cli/__init__.py b/swh/core/cli/__init__.py
--- a/swh/core/cli/__init__.py
+++ b/swh/core/cli/__init__.py
@@ -99,6 +99,27 @@
             logger.warning('Could not load subcommand %s: %s',
                            entry_point.name, str(e))
 
+    loader_subcommands = list(pkg_resources.iter_entry_points(
+        'swh.cli.loader.subcommands'))
+    if len(loader_subcommands) > 0:
+        @swh.group()
+        @click.pass_context
+        def loader(ctx):
+            """Loader subcommand"""
+            return ctx
+
+        for entry_point in pkg_resources.iter_entry_points(
+                'swh.cli.loader.subcommands'):
+            logger.debug(f'swh.cli.subcmd: entry point {entry_point}')
+            try:
+                logger.debug(f'entrypoint.name: {entry_point.name}')
+                cmd = entry_point.load()
+                logger.debug(f'cmd: {cmd}')
+                loader.add_command(cmd, name=entry_point.name)
+            except Exception as e:
+                logger.warning(
+                    f'Could not load subcommand {entry_point.name}: {e}')
+
     return swh(auto_envvar_prefix='SWH')