diff --git a/swh/journal/cli.py b/swh/journal/cli.py
--- a/swh/journal/cli.py
+++ b/swh/journal/cli.py
@@ -145,7 +145,7 @@
         ctx.exit(0)
 
 
-@cli.command()
+@cli.command('content-replay')
 @click.option('--max-messages', '-m', default=None, type=int,
               help='Maximum number of objects to replay. Default is to '
                    'run forever.')