diff --git a/setup.py b/setup.py
--- a/setup.py
+++ b/setup.py
@@ -48,6 +48,8 @@
     entry_points='''
         [console_scripts]
         swh-journal=swh.journal.cli:main
+        [swh.cli.subcommands]
+        journal=swh.journal.cli:cli
     ''',
     install_requires=parse_requirements() + parse_requirements('swh'),
     setup_requires=['vcversioner'],
diff --git a/swh/journal/cli.py b/swh/journal/cli.py
--- a/swh/journal/cli.py
+++ b/swh/journal/cli.py
@@ -16,7 +16,7 @@
 CONTEXT_SETTINGS = dict(help_option_names=['-h', '--help'])
 
 
-@click.group(context_settings=CONTEXT_SETTINGS)
+@click.group(name='journal', context_settings=CONTEXT_SETTINGS)
 @click.option('--config-file', '-C', default=None,
               type=click.Path(exists=True, dir_okay=False,),
               help="Configuration file.")