diff --git a/setup.py b/setup.py
--- a/setup.py
+++ b/setup.py
@@ -53,6 +53,8 @@
     entry_points='''
         [console_scripts]
         swh-indexer=swh.indexer.cli:main
+        [swh.cli.subcommands]
+        indexer=swh.indexer.cli:cli
     ''',
     classifiers=[
         "Programming Language :: Python :: 3",
diff --git a/swh/indexer/cli.py b/swh/indexer/cli.py
--- a/swh/indexer/cli.py
+++ b/swh/indexer/cli.py
@@ -18,7 +18,7 @@
 CONTEXT_SETTINGS = dict(help_option_names=['-h', '--help'])
 
 
-@click.group(context_settings=CONTEXT_SETTINGS)
+@click.group(name='indexer', context_settings=CONTEXT_SETTINGS)
 @click.option('--config-file', '-C', default=None,
               type=click.Path(exists=True, dir_okay=False,),
               help="Configuration file.")